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Spring Clothing Market Is Experiencing Cold Current &Nbsp; Time Of Extension Is Rising And Price Is Rising.

2011/2/17 11:34:00 129

At present, Hefei spring clothing has been listed on a large scale.

In the mature commercial areas such as Hefei pedestrian street and Suzhou Road, there are bright colors in major shopping malls and clothing stores, and spring costumes such as thin coats, knitwear and sweaters appear.

Not long ago, hot down clothes, cotton padded clothes, etc., were hard to find or enter the sale area of shopping malls.

Price increases vary.

Last year

Clothing fabric

Prices and labor costs have risen. This year's spring sales price has also increased significantly.

According to the analysis of the insiders, the price of clothing depends on brand positioning. Many spring clothes prices rise this year, which are caused by the increase in costs and the increase in brand value.

Generally speaking, the price of public clothing is increasing little, about 10%, and the rise of high-end brands is much higher.

One operator said that the price of a high-end men's clothing brand represented by Wanda Plaza in Hefei has risen by 35% to 40% this year.

The head of the women's clothing department of Drum Tower, Hefei, said that the price increase of high-end clothing is closely related to its choice of fabrics. "We have an upscale women's clothing brand, and this spring launched a variety of Joker bottoms. The price of the imported garments has increased naturally because of the use of LV and CHANEL's international imported garment fabrics."

Cold current affects sales

"During the new year, it was a scene of spring, and I bought a thin piece.

Loose coat

。

Who knows that the weather has suddenly turned cold in recent days and has to get out of winter clothes?

During the Spring Festival this year, because of the fine weather and the rapid rise of temperature, spring clothing sales are also a "bright sunny day".

"During the Spring Festival, our spring clothes sales were very good, but at the beginning of the month, the temperature dropped abruptly in the seven and eighth days, and sales fell down at once. Some stores also re installed winter clothes."

A salesperson said.

Because there is no express during the Spring Festival, spring sales of online shops usually begin only after the holidays.

In this regard, the industry analysis, today

Spring clothes

The time of boarding is relatively lengthened, and the shelves will be lowered at the end of March, but the last two years will last until the end of April.

Despite the drop in temperature after the holidays, rain and snow are coming again, but the average consumer has formed the habit of buying spring clothes after the Spring Festival.

Especially the high-end clothing consumer groups, they "buy" will still buy, less affected by the weather.