It Is Difficult For Society To Get Rid Of The Curse Of Nature.
While pursuing the maximization of interests, we should nurture nature, Charity Society and realize the harmonious development of man and nature.
The continuous improvement of material consumption level, though
Clothing products
From the basic functions of concealed and warm to sublimate into consumer goods of emotion, culture and fashion life, but clothing manufacturers and operators who are sitting in modern information, equipment and manufacturing environment find that no matter how they innovate their business models, in any case, the innovation of marketing concept, in any case, the development of products, in any case, the promotion of brand culture, in any case, the study of market information and popular information, and the operation and development of enterprises, it is still difficult to get rid of the magic charm from nature.
In the past winter, the world has been boiling up the "thousand years of extremely cold" theory, so that in the last winter, manufacturers and distributors who lost the chance of cold weather began to hoard winter clothes. As long as the roaring cold wind was blowing together, the businessmen who wanted to take "extremely cold" business opportunities felt more warm.
Facing the cold winter, and the "hundred years of extreme heat" that has been spread around the globe due to global warming, more clothing enterprises have been tortured and restless. Many enterprises will not be able to make decisions on the basis of regular time nodes in this spring.
As a core of the Chinese culture belief system, "heaven" is widely regarded as the natural and natural universe for human existence, while for the clothing manufacturing industry, the sky is narrowly defined as season and climate.
The law of nature is also natural.
The production and operation of the clothing industry is mostly carried out according to the change of weather and the law of consumer demand for clothing, and the implementation of the anti season plan. With the increasingly serious environmental pollution, the earth has irreparable influence on nature. The extreme climate has constantly changed the natural laws formed over the past hundred years.
The traditional clothing season is not entirely determined by climate change. The rules of stocking habit are disturbed by global warming.
We should re understand the changing nature of heaven so that we can master the initiative of production and management in dealing with changes in nature scientifically.
Rethinking China as the world's largest producer of clothing, consumption and exports is an important responsibility for promoting the energy saving, consumption reduction and environmental protection of the international community.
It is undeniable that clothing
Manufacturing
Carbon emissions and deep processing and finishing pollution, excessive clothing packaging pollution, clothing exhibition pollution display and promotion, clothing marketing waste, excessive clothing consumption caused by a large number of waste products, etc., in the environmental pollution of global warming has an inescapable responsibility.
We only focus on the production of products, focus only on the shape of consumers, do not study the changes in the consumption environment, and ignore the added value of clothing culture. Many traditional Chinese clothing enterprises still adhere to the traditional product economic mode, which seriously restricts their pformation to the brand economy.
学习气候经济,帮我们重新认识赖以生存的大自然,客观分析严重影响服装业经营决策的自然气候现状,以便我们更加关注环境的变化、更加珍惜大自然带给我们的种种情绪感受;学习气候经济,帮我们重新审视自己的经营发展行为,深刻认识作为世界服装制造大国在推动低碳环保中的责任和义务,以便我们自觉融入生产、经营、消费的低碳经济中;学习气候经济,帮我们重新认识传统的制造文化、重新认识低碳环保的流行理念,以便我们摒弃过度设计、过度加工的陋习,在经营、消费服装最本质的价值中提升产业的时代发展水平;学习气候经济,帮我们重新依据自然变化规律更科学地制定经营决策,从而抓住国际时尚变化的发展趋势,加大科技创新绿色制造,建立全新生产美学观的力度,将低碳制造低碳营销低碳着装缔造成一种产业行为、一种时尚情感、一种生
The way of life and the spirit of the times.
Since the ancient times, the Chinese nation has made progress in ideology, and the spirit of human reason has flourishing. With the ancient mystical ideas fading away, the concept of "God of heaven" has gradually been replaced by natural "heaven".
Heaven is the embodiment of moral public opinion. It is the most basic belief element of Chinese culture in later generations.
The divergence of Chinese culture and the progress of thinking are vivid in the contemporary fashion industry.
The topic of caring for the earth is huge, but creating a low carbon fashion is a great help to the brand.
Whether an enterprise can consciously create green manufacturing and Green Expo, through the promotion mode of green investment, will sell the low carbon clothing culture as fashion. It is the embodiment of corporate social responsibility and brand culture.
In this age of commercial interest, who will take the responsibility of an era?
Fashion industry
Is it responsible for adjusting its own behavior, making rational and scientific use of resources, while meeting the material consumption needs of the society, and constantly reducing the pollution to the society. In pursuit of maximizing the interests, it also nurture the nature, Charity Society and realize the modern fashion spirit of harmonious development between man and nature?
We believe that Chinese clothing enterprises can improve their ability to innovate, change the way of industrial growth, speed up the pace of development, and fulfill the responsibilities of the times entrusted by nature.
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Vigorously develop scientific recovery and regeneration of clothing fibers.
With the soaring price of textile raw materials and the increase of the inventory of garment enterprises, it has become an urgent environmental protection and low carbon strategic project for the garment industry to increase the recycling strength of R & D clothing recycling fibers.
Actively innovate the concept of low carbon management.
Advocating low carbon manufacturing culture, low carbon Expo culture and low carbon marketing culture, focusing on the leap from "made in China" to "Chinese design" and "made in China" under the new values, combining material creation with cultural creation, and promoting the core competitiveness of the brand.
The profit to the clothing industry's vein logistics.
From the point of view of value utilization, we should carry out efficient, effective (including social benefits) related information research, recovery, sorting, purification, purification, incineration and burial, and so on, so that useful materials can be reentered into the circulation and circulation of logistics.
Fashion bank.
Taking the fashion brand as the center, organizing the consumer groups to store the surplus fashion in the wardrobe centrally, implementing the exchange of consumption, expanding the added value of clothing, and reducing the pollution caused by the waste of clothing and clothing.
When innovation and low carbon consumption become the engine and new driving force of China's economic development, how can China's garment industry sublime into an urban fashion industry convey the idea of scientific development in the upstream and downstream industries chain in learning the climate economy and fulfill the responsibilities of the industrial era, convey the fashion culture of green marketing to dealers, show the hope of enterprises' growing up to the competitors in the competition, show the charm of brand fashion and charm to rational consumers, and express the belief that Chinese clothing is climbing the commanding heights of the international market to the world?
Author introduction
Mao Li Hui
Famous fashion critics in China
Distinguished professor and Postgraduate Tutor of Clothing Institute of Wuhan Textile University
Visiting professor, Academy of Fine Arts, South-Central University For Nationalities
President of fashion and Fashion Federation of Wuhan
Many fashion media columnists
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