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AI Fen Fen: The First Brand Of Chinese Experiential Underwear Sales

2011/3/26 9:37:00 90

The First Brand Of Chinese Experiential Underwear Sales

After experiencing the agricultural economy, industrial economy and service economy, we entered the fourth economic mode, "experience economy", after entering the twenty-first Century. It is the first manifestation of IT industry, and it matches with it to produce a sales mode. Experiential sales In China, AI an Fen underwear is the first person to eat crab in underwear industry.


The so-called "experiential sales" is AI an Fen underwear Selling is no longer a product of underwear itself, but also a variety of experiences that bring consumers through the sale of underwear itself. We know that when coffee is packaged as "commodity", a cup can be sold for one or twenty yuan; when it is added to "service" and sold in a coffee shop, a cup should be at least tens to one hundred pieces; but if you can make coffee become a mellow and pleasant experience, one cup can be sold for hundreds or even hundreds of dollars.


On the consumer's standpoint, AI an Fen underwear lets consumers acquire some novelty and unique experiences in buying AI an Fen underwear or after purchase, including sensory, emotional, thinking, action, and related aspects, so as to increase the product's "experience" content and bring considerable economic benefits to the enterprise. The experience of AI an Fen underwear is to provide consumers with some "stimulation" in the process of buying underwear, create opportunities to communicate with customers, touch consumers' inner feelings and emotions, attract consumers through the experience process, and strive for consumers' cognition and identity. Let " Purchase process "To become an interesting, knowledge-based, excellent opportunity for brands to communicate with customers.


In the customer's "buying process", customers become the focus of underwear consultants. Underwear consultants understand the needs of customers, measure body size, analyze customer temperament, recommend products for trial wear, suggest healthy clothes, and remind correct cleaning methods. Until the last follow-up visit service. Improving customer records is the best way to care for customers.


AI an Fen underwear gives consumers the experience of "stimulation", and the connotation of this "experience" is extremely rich. First of all, we must love life and experience life with a positive attitude. Next, the important thing is to know how to live. It is necessary to keep "the highest level of work" and pursue the quantity of life, and also the quality of life and the taste of life. Pursue beauty in life, keep youthful passion and romance, live in an "experience" mentality, and work. This is AI an Fen underwear -- the first brand of Chinese experiential underwear sales.

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