Ruyi 2011 China Fashion Forum To Build A Strong Brand In China

The big pattern of Chinese clothing brand in 2010 and the curve created by the two brands make this year more complicated than any other year.
On the one hand, the new army entering the big brand camp, behind the abundant fund, is the main torso that the entrepreneur is forced to struggle to maintain the brand life, because brand building and growth are not only decided by money, but they must start walking from the foundation platform of building brand, and can not avoid the necessity of jumping all the way to complete all brand's infancy. Road.
On the other hand, with a certain history of China's clothing brand backbone, after being more or less affected by the financial crisis, it suddenly has to go to a new platform which is different from the past and is sustainable development. Or it is a transformation and upgrading period that has crossed the survival to maturity. This new platform is bound to become another brand new brand after a certain height. The starting line, at the same level, returns to zero and starts again.
At present, this uneven brand development situation may bring certain restraint to the sustainable development of China's clothing brand era, especially the strong momentum of new brands, which may lead to congestion of circulation channels. There are many problems to be solved in the channel construction of China's fashion market. When the unhealthy market pattern is hard to resist the influx of new brands, unfair commercial competition is likely to become more and more serious. This chain reaction directly brings damage to the construction and development of the mature brand operation system.
At the same time, the international fashion brand has also been developing the fast fat market of the Chinese market as much as ever. Its base of encroachment has been rapidly radiated to the two or three line market of the whole country by the first-line market such as "Beijing Shanghai Guangzhou" and so on, and its speed is even faster than that of the domestic brand's annual market development plan. In the collective voice of "escaping from Beijing", the future Chinese fashion "main battlefield" must be transferred to the two or three tier market and even more marginal cities and towns. Then, the crowding of the brand market will no longer be a unique landscape of a kind of urban market. The two or three line market is likely to generate numerous hutongs that have been blocked by brand when the scale of fashion channel has just formed.
Under the increasing pressure of competition, at the beginning of 2011, we are looking forward to a new year of development. Even when the new five year plan is planned, will we cheer, feel or think about the history of Chinese clothing brands? However, we can still see that there are many flashes of light. More and more enterprises are stepping up the process of brand building under the support of the national economic strength and technological progress, and the overall level of the industry. But how can we build a strong clothing brand in China, or enhance the popularity of China's local brands in a global perspective, increase the share of the international market, increase the added value of products, and even build a culture of brand characteristics? These problems need to be supported and complemented by various forces. When we can calmly analyze the various aspects of the reality faced by China's fashion brands, we will be able to make targeted exploration and appeal for the strength of brand building. Therefore, a platform that is both advanced and realistic is coming forward with the times and standing in front of this Chinese clothing enterprise and product. With the strength and experience accumulated on the platform of the twists and turns, we are faced with the future with the attention of all Chinese brands, and we are concerned about the construction and management of the current brand. At such an important moment, we are hosted by the China clothing association, CO organized by Shandong Ruyi group, Beijing Sheng Shi Jia International Cultural Development Co., Ltd., and at the same time, we also have outlets. "The limited cooperation with the parallel branch" Ruyi 2011 China Fashion Forum "We invite outstanding entrepreneurs and all sectors of the community to join in the discussion, debate and communication on the important topic of" building brand strength ", together with the elite and masters from all walks of life. Build a new environment, integrate new relationships, achieve new momentum, and work together with all parties to create a strong Chinese clothing brand Noah's Ark.
Building brand strength and finding the source of brand energy is undoubtedly a practical issue for Chinese brands. The dictionary says: construction, that is, the establishment of omnibearing, multi angle and deep level. Therefore, China's clothing enterprises should take the time to take the opportunity and add new initiatives to keep pace with the times and pay attention to new social values and different nourishment points on the basis of their own superior conditions. The direction of our industry development is moving towards a compound and organic direction. With the different nurturing points of technology, innovation, design, capital operation and so on, our industry will absorb more energy and splits and progress like organic organisms. These nurturing points have already contributed greatly to the development of the garment industry, such as technological progress and funding. The powerful role of this power has already appeared in the process of product innovation and international market development. And these nurturing points will interact and promote each other, interchanging resources and coexisting with each other. Good development and competition mechanism can promote the healthy growth and improvement of the industrial system.
In response to these new values and nurturing points, 2011 China Fashion Forum Under the theme of "building brand strength", it is divided into ten topics: brand view and brand management practice; brand + brand management; brand + cross border innovation; brand + story power; brand + design productivity; brand + planning and marketing power; entrepreneur who achieves strong brand, new media marketing under new consumerism, new luxury and brand super power. The success of aesthetics has invited many leading experts from management guru to design master, as well as master of aesthetics and literature. These include: American comprehensive brand management master Martin Brandt, Blue Ocean Strategy Regional Center, international market and operation vice chairman Dr. Peter Ting, and Taiwan famous director Xu Ligong, Hongkong famous designer Chen Youjian, marketing leader. Lu Taihong, Huang Qianzhi, founder and designer of the Taiwan contemporary art space development, and Ma Guoguang, a famous writer and critic, will also visit the forum again. Mr. Ma Guoguang, the chief executive of the famous brand "UNIQLO", will attend the forum. Together with fashion brand operators, we will integrate the advantages of their respective fields, and find more new models and new links to explore and explore from different perspectives. We should brainstorm the collective effect from the wisdom of all, and build a brand thinking force in a comprehensive way. We will jointly consider the brand building system and mode of truly sustainable development in the transformation and upgrading of the industry in 2011. It also analyzes and explores the future trend and core power of brand strength in detail, and makes a powerful exploration for the development of Chinese clothing brand.