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Jordan Cup Sixth China Sports Equipment Design Competition Starts

2011/4/4 13:31:00 43

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Design Of Jordan Cup Sports Equipment

March 30th, by China International

fashion week

Organizing committee, China

Clothing design

Teachers Association,

Jordan

Sports Limited by Share Ltd jointly held the "heritage and freshmen" - the "Jordan Cup" Sixth China sports equipment design competition press conference was held.

Mr. Wang Qing, chairman of the China Fashion Week Organizing Committee, Mr. Ni Zhennian, general manager of sports Limited by Share Ltd, Mr. Ding Shijie, executive deputy general manager, attended the press conference.

At the same time, we also invited Mr. Cheng Yang, editor in chief of "shake style", Mr. Yu Kaiwei, editor in chief of "size size", and Ms. Zhu Lin, editor in chief of "1626".

The theme of this competition is "inheritance and freshman", on the one hand is the "Jordan Cup" China.

Sports equipment

Another five years after the design competition, on the other hand, it also echoed Jordan's new brand proposition of "leap over and new life", and sent the level of this competition to a higher level.

The design and layout of the conference revealed the theme of this competition, namely, closely following the popular pulse of international sportswear, inheriting the essence of Chinese sportswear, developing the design connotation of Chinese sportswear, enhancing the international status of Chinese sportswear, paying tribute to the designers of international elite sportswear, and showing the driving force of fashionable new people.

The time Gallery of the conference site records the growth process of the "Jordan Cup" sports equipment design competition since 2006: the "sports ignite passion" in 2006, the "tailor-made for the Chinese consumers" in 2007, the "moving ten years" in 2008, the "confidence and glory" in 2009, and the "FLY" in 2010.

Connecting the past and the next, the classics need to be inherited, so as to continue its vitality. In 2011, the theme of "heritage and freshmen" has come to a new height.

With the continuous development of several years, the standards for the entries of the contestants are also improving.

market

It contains fashion, but also functions and wear characteristics.

When it comes to the development trend of sports equipment design, Cheng Yang, editor in chief of stylist, thinks that "more and more fashion elements will be seen in the design of sports equipment, and it can also lead the fashion trend while meeting professional sports. This is the inevitable trend of the development of sports equipment design in the future."

As for how to explore the fashion trend of sports equipment, the editor in chief of "size" also has his own understanding. He said: "compared with the fashionable brands of all kinds of fashion elements, the trend elements of sportswear seem to be relatively monotonous. But if we can learn from stereoscopic cutting, combine different fabrics, change the use of online bars and texture, and pay attention to color segmentation, let sport fashion become a trend, which is easier than other trivial designs."

Today, the "Jordan Cup" sports equipment design competition has become recognized by the industry as a wide range of sports design competition with high gold content, and has won the affirmation and response from all walks of life.

Wang Qing, chairman of the China Fashion Week Organizing Committee, said at the press conference that "since the 2006 competition was held, thousands of entries from hundreds of units and individuals have been received. From these works, we can see that the contestants have greatly improved their functionality, appreciation and overall coordination.

And this will certainly explore more international level of Chinese design talents, and improve the overall design level of China's sports equipment.

It is reported that every Jordan Cup sports equipment design competition is greatly concerned by the clothing industry, the major professional institutions, teachers and students and the public.

Ni Zhennian, Jordan sports Limited by Share Ltd general manager, has a deep feeling. "As the only competition in the field of domestic sportswear design, Jordan sports provides a broad platform for the design lovers of sportswear, giving them the opportunity to release their inspiration and integrate sportsmanship into their own works."

In fact, China has never been short of design talent. It just needs a stage and an opportunity to let people who love sports dress design to spread their talents and pcend themselves.

China's sports equipment design competition will surely bring up more worthy local talents.

Inheriting classics and looking forward to new life, 2011 is a new start. Jordan sports, as a leading national brand, will continue to strengthen its close cooperation with China International Fashion Week Organizing Committee, and unswervingly push ahead with the design level of Chinese sportswear.