Zhou Shaoxiong: Clothing Prices Rose By At Least 10% In 2011.
"This year
Clothing products
Prices should rise at least 10% or more.
industry
That's all.
Range
This is Zhou Shaoxiong, chairman of Fujian seven wolves industrial Limited by Share Ltd, who mentioned clothing products at the China International Clothing and Accessories Fair in Beijing.
Rise in price
Expressed in time.
Zhou Shaoxiong
This view is explained from the perspective of labor shortage, labor cost and rising cost of raw materials.
When it comes to the pressure on the production cost of the seven wolves, the recent shortage of labor, Zhou Shaoxiong said that in the industrial chain of the seven wolves, its own manufacturing products account for only a small part, and their factories will feel some pressure and influence, but it is not serious.
Zhou Shaoxiong said that this is because the seven wolves in the long-term development process, the staff's welfare and living environment construction is relatively good, labor law implementation matching is also done relatively perfect.
The seven social wolves, such as social security and other safeguards, have done well, so the factory of thousands of wolves has been relatively stable.
But he also said that some cooperative factories of the seven wolves are facing different levels of pressure because of their different regions. "Pressure in some places is relatively large and the pressure on new factories is huge."
Zhou Shaoxiong said that the price of the seven wolves will increase by at least 10% this year, and the whole industry will be the same.
He believes that the root cause of rising prices is cost pressures.
Cotton and labor prices are rising, and companies want to ensure profits, so prices are rising.
When it comes to the profit margins of the seven wolves, Zhou Shaoxiong said that the profit rate of the seven wolves is not the highest and there are still higher companies in the industry.
As to whether the cost increase pressure can be resolved through product price increase, Zhou Shaoxiong believes that the price increase is a double-edged sword. If the price is not increased, the enterprise will not be able to bear all the costs; however, if too much sales are affected, sales may still be discounted.
"If there is no discount, it shows that the pricing level is correct, but how can we know how much discount it will be if we haven't sold it yet?"
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