Online Brands Can Lower The Price Of Clothing, And The Sale Of Stores Is Also Hard To Get Online Shopping Offensive.

At the second annual conference on eCommerce held in 2011,

Zhang Shulve, chairman of the board, revealed that the Internet's own clothing brand has become a challenge.

The "killer" product is only 20% of the traditional garment industry.

Zhang Shulve pointed out that

B2C is a disruptive reform of traditional clothing industry.

From the perspective of operation cost, the cost increase of traditional clothing industry in the distribution system, store construction, warehousing and logistics, human resources and other aspects is large, and its price increase is 8-10 times.

The e-commerce brand is only about 2 times, which brings more benefits to consumers.

"From the perspective of gross margin, clothing is a relatively high industry," he said.

Positioned in the high-end, we can always make profits.

But the primary task at this stage is to enhance user experience and enable users to get more cost-effective products.

According to introduction,

After more than two years of development, it now has a million members, and this year's revenue is expected to reach 500 million -7 billion yuan. In just two years, it has accomplished the performance of traditional clothing for at least 5 years.

E-commerce has greatly shortened the growth cycle of clothing brands.

At present,

And other e-commerce giants are heading for fashion.

It is also rapidly testing e-commerce.

Zhang Shulve believes that vertical subdivision companies are more professional and focused in the industry chain and supply chain management, and it is difficult for integrated platforms and traditional clothing brands to do this.

"Private brand plus e-commerce can foster users' brand awareness, brand stickiness and loyalty."

Zhang Shulve said, traditional clothing enterprises choose to cooperate with professional platform or outsourcing, is a good choice.

In view of the fierce market competition in the field of e-commerce, Zhang Shulve believes that the slaughter of integrated platforms will become increasingly fierce. After the market shuffle, 2-3 companies will occupy nearly 80% of the market share.

The vertical category B2C will also be subdivided and developed rapidly. Each industry can accommodate 1-3 large companies.

"We aim to be one of the top companies in the vertical field of high-end clothing, and Marceau is developing in accordance with the international fashion concept in terms of style, style and quality. In 10 years or so, we hope to build Armani in China."

Zhang Shulve said.