How To Sell Things To Post-90S?

The PK between the 70 and the post-80s has not been settled yet. After 90, it has quietly come on the market and become a new force in the future.

When the "post-3" 80 generation were still nostalgic and regrets about their lives in the song of "tigers", the 90s began to take the lead. Those businessmen also began to see the wind and take the lead in the "please" after 90.

It can be believed that the next ten years will be the golden ten years after the 1990s, and their "non mainstream" positioning also determines that businessmen will spend more time, energy and effort to study this group of consumers, and produce products suitable for them, ways of communication and promotion means. How to go to the post 90s Marketing It is now. consumption Products enterprises must learn important topics.

90 is a self centred generation. After 90 In my mind, "good" and "bad" are totally "my site I make decisions", and their perceptual knowledge of commodities is far more than rational knowledge. To think well is to praise, and to think that cowardly is the direct expression of perceptual thinking after 90. If you want to get a good impression after 90, do not let them "move", but to give them "excitement", in the era of brand 3, unawares can win the future.

Rule 1, use interactive experience to stimulate the post-90s. Seeing is believing. It is absolutely not good for others to say well after 90. Only when they feel and experience themselves can they really shout well. Therefore, interactive experiential marketing can stimulate the desire of 90 generation buyers, guide consumption and stimulate consumption. Those big international players seem to be the masters of interactive marketing. Pizza hut has launched 24 new products in autumn, and user positioning has begun to focus on 90% of the increasing spending power. It has played a new marketing featuring personalities. The participants categorized the participants according to their different personalities, such as "persistent men" and "loli women", then matched the pizza hut with different characteristics to give different characteristics to the different diners. The so-called "people who eat and eat like their own" attract young people who pursue fashion and love to try new things. This will help to further enhance the brand penetration and popularity of pizza hut in the 90's consumer groups, and create its image of "Western leisure dining experts".

Rule two, use network circle "net" to live after 90. According to a survey, more than 70% of China's 90s generation have Internet experience. More than half of urban children have Internet connections in their homes. This characteristic of life has led to more and more so-called "house girls" and "otaku" in the 1990s. These children grow up in honeypot. For them, the Internet world is even more important than the real world. Therefore, if the business owners who have half knowledge of the network have to hurry up to make up for missed lessons. The popularity of the Internet is also reflected in the fresh nouns emerging from time to time. For example, we once knew "Jia Junpeng", or those who learned the language after 90.

Rule three, side game, side marketing. Watching TV shopping and bragging ads in front of the TV set will never be done after 90. At that time, they might not be playing games, but playing games with friends. Therefore, we will see countless enterprises in the game of the placement of ads: Jin Beibei's "I want to eat McDonald's", is "monopoly" specially designed for McDonald's ad placement, and Lamborghini, BMW, Mercedes Benz, Ferrari hurricane "the best flying car" for these top sports cars in the hearts of 90 after planting "speed and passion" seeds. Actually, post-90s do not dislike advertisements, but are very disgusted with the "dogmatic" and "hardened" advertisements. Therefore, implant marketing must be done ingeniously, so that product characteristics can be humorous or stimulated to show in front of players, so that advertising and games can be integrated into one, so promotion will be successful.

Rule four, make the story more pleasant. No doubt, no matter after 70, or after 80, or after 90, they all love to listen to stories. Why? Because they all have a curiosity. But what's different is that when we finish telling these stories for the first time after 70, then they will not buy it when they are passionate about it. They are not willing to "pick up one's teeth". On TV, we often see the cool Jay Chou holding milk tea, his words, to win the favor of the gentle beauty of the side, the two people drink tea with milk at the side of a warm romantic time, a thick and sweet scene. For example, OPPO's "do you like" advertisement reveals the characteristics of "no want to work" after 90: the heroine in the advertisement delivers her resignation letter to the boss, and then begins to travel around the world. Then the background music sounded, simple fragments, but produced a very rich story. The generation after 90 likes this way.