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The New Product Failed To Offset The Impact Of Japan'S Earthquake On The Garment Industry.

2011/5/4 9:57:00 64

In order to make up for the Japanese Fashion Week cancelled last month due to the earthquake, the Japanese mainland

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In recent weeks, 2011 autumn and winter series have been released.

But as expected, foreign buyers did not give any positive feedback, because Fukushima, 140 miles away from Tokyo, is shrouded in the most serious nuclear radiation crisis since the Chernobyl nuclear leak.

Aftershocks continue, and Tokyo residents are also in panic.

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The brand concentrated in the Northeast seismic area is suffering from a serious production crisis.

Morinaga Kunihiko, designer of Anrealage, said: "overseas buyers are usually willing to place orders when they want to see the spot.

Now they are not coming, our next season.

Sales volume

It will definitely drop. "

It took two weeks for Sen Yong to get in touch with the brand in the tannin cloth factory in kimsam city.

There were no casualties, but factories and goods were damaged.

He is now trying to find a workshop that can produce sample clothes.

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Zhang Longfu, director of the Zhou organizing committee, said: "there are many textile enterprises in the northeast area where the tsunami hit, especially the weaving and knitting factories." (TakaoTobari)

Originally, about 40 brands were ready to appear in the Japanese Fashion Week this season, but 1/3 of their production shops collapsed in the disaster, so they could not deliver the samples on time.

To make matters worse, the government's electricity saving commands and aftershocks are always threatening factory safety. "

N.Hoolywood is lucky to escape the crisis of production.

But Daisuke, the designer's tail flower, is preparing to bring the autumn series to New York fashion week for early display.

In the face of the unpredictable future, he sighed, "I really don't know what to say at this point.

The damage caused by this natural disaster to Japan can not be eliminated in just a few years.

Over the past few days, I have been watching the news about earthquakes, electricity and nuclear radiation around the world.

LorenzoHadar, the boss and buyer of H.Lorenzo, a West boutique in Hollywood, was informed that

earthquake

The news of Japan cancelled the trip to Japan.

"We dare not go to Japan," he said.

You know Japanese designers don't like to run around the world, so it's hard for us to see this season's Japanese fashions.

Buyers have diverted to France and Italy.

Lorenzo can only get orders from Japanese brands with photographs, and expresses concern about the arrival of freight in Japan. "I am afraid that there is a gap between physical objects and photos, so I dare not make a big order."

I can't take risks without checking the goods personally. For insurance purposes, I want to buy less. "

Although some Japanese brands have already won international fame, most of them are rooted in the local market.

In the next few weeks, there will be fierce fighting. In response to the government's call for electricity saving, shops will have to cut short their business hours or even go out of business.

But there are signs that consumption is getting warmer.

The retail sales of clothing in Tokyo dropped by 70% in a week after the earthquake.

Miyake Masahiko, chairman of SYC group, a member of the Japan Fashion Week Organizing Committee, believes that consumption is rebounding.

He said: "by the end of March, Tokyo's fashion retailing had returned to 80% of its normal level, and sales in April 2nd and 3rd were almost the same as in previous years."

Tokyo fashion forecasting agency FivebyFifty surveyed the consumption habits of 500 Japanese consumers in the post earthquake era.

52% of the consumers in the Guandong region, with Tokyo as their core, reduced their spending on fashion, while 46% maintained their original consumption habits.

While in Osaka, Kobe and Kyoto, Kansai has only 28% of the consumers to reduce their spending on fashion, and 69% of consumers will not change their consumption structure.

This interesting phenomenon reflects the huge consumption habits of Japan and the West.

Japanese brands are also facing the problem of the loss of overseas tourists.

Tourists from China or other parts of Asia have always been the source of Ginza's popularity. You can't see them now.

A spokesman for Japan's National Tourism Administration said the latest passenger traffic figures were only in February, when the earthquake and tsunami did not happen.

The data in March are being collected.