A Distinctive "Aldun Model"

An emphasis on vertical and direct mode.

It aims at finding a market blind spot with fast fashion and high performance price ratio.

Through the improvement of models and the innovation of the concept of joining, it has developed a distinctive "aldten model" in the domestic market dominated by manufacturing through only a few years of experience, creating another myth of China's fast fashion industry and getting "a myth".

"," China SPA business model forerunner "," China leisure men's clothing chain industry leader "and other word of mouth.

Founded in 2003, the headquarters is located in the Mocheng Economic Development Zone in Suzhou, Jiangsu province.

It is based on the marketing concept of "fashion, excess value and multi money". It adopts the international advanced professional retail model of self owned brand clothing - SPA model, which is controlled by the company from the brand operation, the commodity planning to the production and the retail. It reduces all kinds of intermediate links and opens up a strong commercial platform.

For a long time, Gong Zheng, chairman of Alton, never exaggerate the success of SPA's localization, but defines it as success.

The immortality of spirit and culture.

"The complete pattern innovation of clothing brand is impossible. We can only improve it. Even if it is improved, it can not stop imitation. But I believe that only form can be imitated, and spirit and culture can never be duplicated."

With the acceleration of global economic integration, information dissemination is becoming more and more extensive, and the popularity of products has become homogenized. This means that the product itself is not the only core competitiveness in the process of consumer choice.

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They have their own business schools, and their effectiveness is similar to their own "Whampoa military academy".

All reserve managers, shop owners and even higher management will often attend classes and training in business schools.

They have established contacts with many excellent training institutions in China, and the training contents are quite rich. From execution to standardization, all enterprises have encountered and may encounter problems.

Inspired by culture, human potential is always stimulated to the greatest extent.

No wonder some people say, "Alston can learn from the outside, but the mental state of their employees is hard to duplicate."

SPA means

Own brand, from product planning, design, production, until the retail business is responsible for the integration of the head office.

Some experts pointed out that the core competitiveness of the garment industry should be pformed into a back-end mode of operation, such as the speed of arrival, the ability to provide the latest styles, and the addition of products that customers like, and whether they can meet their needs at the fastest speed.

From the conventional theory of marketing, from ordering to manufacturing, and then to consumers, the shorter the time, the more accurate the prediction and judgement of orders will be. The longer the time is, the greater the risk will be borne.

And the malady of this marketing mode will be solved through the SPA system.

It can be said that SPA has made civilian fast fashion an irresistible force and is considered to be the most successful fashion management mode in the post IT era.

From the traditional brand agent development to the "fast" win SPA mode, alxton takes the role of industry innovator and forerunner, and takes the responsibility of industry pformation.

Able to keep up with the pulse of fashion, and launched the new concept of "urban leisure" in the same industry in December 2005, and put forward "a small number of new products" in marketing to ensure the diversification and freshness of commodities.

At present, Alton is striving to make efforts to create the first brand of leisure men's clothing in Chinese cities.

Although it is also a franchisee system, it is much easier for them to join as an entrepreneur. Rather than joining, it is better to call it an investor.

All the franchisees in aldun men's clothing are directly managed by the headquarters. Investors only need to know the business situation regularly, take a look at the business reports, and the rest of the work is done by the company's professionals.

Just as many investors worry, investors will not interfere in business. Then who will pay for mistakes?

In the model of Alston, the most notable point is the commitment of franchisees to zero risks.

Aldun guarantees that the franchisee will have the lowest total investment after the expiration of the contract.

And it is worth mentioning that since joining the development has not yet closed a store, has been steady development.

This model is too tempting for the franchisees to be relaxed and secure, but for Alton enterprises, the responsibility is self-evident.

Gong said: "at present, Alton is considering cooperation with capital.

Apart from capital, we value more about how much assistance they can bring to us in management, capital operation and other aspects.

The implication is that Alston has already set his sights on the far reaching goal.

In terms of inventory management, aldton adopts the principle of seasonal merchandise ordering and sub wavelength shipment, and realizes real-time commodity monitoring and allocation through network technology, thus controlling the inventory risk of goods to the greatest degree.

Aldun implements a "membership" sales system to control the terminal, and stores spend more than 90% of its sales on membership consumption.

Clothing is a sensual thing, and the dress is beautiful, not beautiful. Sometimes it is not the clothes themselves, but the brand's aura.

For example, shops that enter Fendi or Gucci will feel very beautiful, but if one shop chooses one, that's not the case.

In fact, consumers in the two or three tier cities do not have such strong judgement ability, and are more vulnerable to the influence of gas fields.

Therefore, as a retailer, Alton, in the process of "pre sale, sale, after sale", Alton also pays great attention to details and the harmonious relationship with customers, so as to strive for the best service.