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Analysis Of Clothing Sales Performance Of Ten Shopping Malls In Shanghai In March

2011/5/13 16:32:00 135

According to the Shanghai apparel industry association regular network statistical report, in March 2011, ten major shopping malls in Shanghai sold 1 million 60 thousand pieces of clothing products (146 thousand sets), an increase of 16% over the previous month, an increase of 5.7% over the same period last year.

In March 2011, the sales volume of clothing category products was 420 million yuan, an increase of 20 million yuan from last month, an increase of 4.2% over the previous month, an increase of 15.3% over the same period last year.

From the sales situation in March, the overall sales volume and sales volume rebounded in February after rational regression in February.

Among them, the sales of knitted underwear increased by 60.1%, and the sales of children's wear and women's fashion increased significantly. The sales of leather, wool (velvet) and men's casual wear continued to decline compared with last month.

Women's clothing sales statistics of ten major shopping malls in Shanghai in March 2011

Latest fashion

Sales volume was 164 million yuan, an increase of 6.3%, an increase of 16.2% over the same period last year.

Men's wear (including men's shirts, men's casual wear, men's formal wear and men's wear)

Men's trousers

The sales volume was 78 million 906 thousand yuan, of which men's formal clothing sales were the highest in the month, up to 39 million 706 thousand yuan, a slight increase of 0.8% yuan, an increase of 20.2% compared with the same period last year, and men's casual wear sales of 30 million 527 thousand yuan, the biggest decline in the chain, 14.5%, an increase of 10.7% over the same period.

Sales of wool (velvet) shirts were 50 million 463 thousand yuan, down 16.3% compared to the same period, an increase of 13% over the same period last year.

knitting

Underwear

Sales amounted to 28 million 89 thousand yuan, a significant increase of 60.1%, an increase of 17.8% over the same period last year.

Sales of children's clothing was 13 million 984 thousand yuan, an increase of 14.6%, an increase of 6% over the same period last year.

Sales of jeans were 3 million 48 thousand yuan, down 1.7%, up 34.2% from the same period last year.

Sales of leather goods were 1 million 235 thousand yuan, a decrease of 39.8%, an increase of 12.3% over the same period last year.

By the end of 2011 3, ten major shopping malls in Shanghai had achieved 3 million 493 thousand sales of clothing categories (46 thousand sets), representing a decrease of 1.1% compared with the same period last year. The total sales volume reached 1 billion 850 million yuan, up 260 million yuan, up 16.2% over the same period last year, and the average selling price was 528.7 yuan / piece (set), an increase of 17.5% over the same period last year.

Sales decreased by 32 million yuan due to reduced sales volume, and the average sales price increased due to changes in commodity structure, which affected sales volume by 292 million yuan.

From the first quarter of 2011, women's fashion still dominates the clothing sales market, and its average sales price has increased significantly over the same period, reaching 26.9%.

When men's casual wear is reduced, the average selling price rises rapidly, up 24.8% compared to the same period last year, following the fashion of women's fashion.