Anta Wants To Catch Up With Adidas Production Line And Move To Low Cost Area.

Domestic market share surpassed in 2011

It's Anta's wish.

Gross profit has increased to 42.8%, net profit has exceeded Lining, and by the end of this year, the number of stores has exceeded 10000.

During the May 13th Chengdu sports fair,

In an exclusive interview, President Zheng Jie said that in terms of cost control, Anta already has a complete cost management system, such as the bidding mechanism for bidding, and the pfer of production to lower cost areas.

On the same day,

Lai Shixian, vice president, visited Fengzhen, Anhui Province, and learned about Fengzhen's Industrial Park, and an Feng vocational secondary school.

All of these may provide protection for lower cost production.

Vice President Zhang Tao said that Anta already has factories in Anhui, and because of its own factory, the "handle" that enterprises need will be very rich, knowing how the place is now, how much the labor wage has gone up, and the material has actually risen several points.

Apart from Anhui, the areas Anta considered include Henan and other places.

Zheng Jie said that the share of OEM is larger than that of Anta's own factories, and is also helping to guide suppliers to shift to the lower average labor cost area.

This is part of Anta's efforts to strengthen cost control and supply chain management. Other elements include strategic sourcing and so on.

For the pfer of production, Zheng Jie said that next year should be able to see some preliminary results.

Responding to inflationary pressures, the price of Anta products increased by 10% over last year.

Ding Shizhong, chairman and chief executive of Anta sports, said in April 6th that inflationary pressure is still very high this year. From last year to now, the soaring of raw materials has become a factor of uncertainty and challenges to the industry, and labor stress is also an important factor that can not be ignored.

Ding Shizhong said this year

In the domestic market share is expected to exceed Adidas, promoted to China's second largest sporting goods brand after Nike, but he did not disclose the expected sales this year.