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The Shoe Industry In Dongguan Is Facing An Escalation Of Supply Chain.

2011/5/23 10:46:00 104

Footwear Industry Chain Sports Shoes

In the region of industrial clusters, there are often many new ones.

Electronic Commerce

Companies such as Fujian have

Gym shoes

Therefore, there are a number of footwear e-commerce companies in Fujian.

Compared with the newly established e-commerce enterprises, more manufacturing enterprises, especially

foreign trade

Enterprises are full of thirst for e-commerce.

For them, what is more difficult than the lack of online retail operation experience is how to change the production mode of mass production.


Last year, in a medium-sized shoe factory in Dongguan, the director complained to me about the order of a shoe electronic business enterprise: "his home orders are always small, the process is complex, and the quality requirements are high. We simply don't want to take such a list!" this shoe factory is a very common one in countless small shoe factories in Dongguan. It usually receives more than 20 thousand orders of foreign trade. After several times of cooperation with e-commerce enterprises, shoe factories are unable to complete the "small batch and multi variety" flexible manufacturing orders, and simply give up cooperation.

And the e-business enterprises of this shoe also learn from their mistakes, and begin to integrate the supply chain resources.


In Dongguan, almost all consumer goods manufacturing industries are eager for e-commerce. They know that this is the ideal way to pform foreign trade into domestic market, but it is difficult to complete the rapid supply chain upgrading of "small batch and multi variety" for Internet retailing.

In the era of Internet consumption, the ability to control supply chain is becoming more and more important.

Whether or not we have manufacturing capability, it is important to use our core competencies to form collaboration and interaction between upstream and downstream industries.

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