Promoting Brand Expansion Overseas; &Nbsp; Gap To Consolidate International Business

U.S.A

The GAAP group is the parent company of the 3 brands of BananaRepublic, the old banana and the Old Navy. It is set up an international division to supervise shops in Europe, the Middle East, North Africa, Asia Pacific and South America, with the aim of making it available in 2013.

The GAAP group also said that John Ematinger, now president of Asia Pacific region, will open the Old Navy international company in June, with the goal of opening the Old Navy Japanese shop by the end of 2012.

The group said that in more than half of the 90 countries that exported its products, the Old Navy brands had the best performance.

Compared with the brand of GAAP and Banana Republic, the Old Navy brand is the biggest brand in the GAPP group because of its low price and young people positioning.

In 2010, North America earned $5 billion 400 million, while the GAAP brand was $3 billion 800 million and the banana republic was only 2 billion 300 million dollars.

To produce T-shirts, khaki pants and

Stephen, the president of the International Department of the division, said: "our unique aesthetic style from Milan and Shanghai to Sydney is very good everywhere."

Glenn Murphy, chief executive of the group, said the consolidation and consolidation would enable him to make full use of resources, coordinate operations and increase business at a faster pace.

The San Francisco based GAAP group has focused on international development in the past year, opening stores in Italy and China, and expanding its online sales to more than 90 countries.

GAAP operates 530 stores in about 30 countries outside North America, including 180 franchised stores in 24 countries.

The company expects to expand the number of franchise stores to 400 by 2015.

In last fiscal year, the net income of GAAP net rose to $1 billion 200 million from $1 billion 100 million in the previous year.

Total revenue increased by 3% to $14 billion 660 million.

The company posted a 1% increase in store revenue for at least a year, compared with a 3% decline in the previous year.

GAAP has made innovations in shops and products to maintain its revenue advantage in the US in competition with H&M, Forever21 and other "fast fashion" retailers.

The company's same name chain store has a way to make the business better. Meanwhile, the Banana Republic and the old navy have shown a steady improvement in business.