Company Name: A Good Name To Achieve A Hundred Years Brand.

 
How to name is not renamed

The naming of a company is a headache for investors. Sometimes, it can not pass a dozen names. Because Beijing enterprise data A large number of people, and some people have approved the name is not registered, we remind you to approve the name as much as 3 words or more of the name, and must have more than a few, so as not to duplicate the name, the newspaper was rejected, back and forth toss, delay the registration time and work efficiency.

If your font is homonymous with other enterprises, homonyms are also called duplicate names. Try to avoid this situation.

China industrial and commercial registration register in Administration for Industry and Commerce Net strongly recommends that friends, the two character font is not passed, but the probability is very small. The staff responsible for the registration of the trade and Industry Bureau must approve a large number of names every day. The two word size is large enough for you to add.

First, the naming method.

1, Beijing + font + industry + limited company 2, font + (Beijing) + industry + Limited 3, font + industry + (Beijing) + Co., Ltd.

Two. Naming reference

1, Beijing * * Logistics Co., Ltd. 15, Beijing * * Decoration Engineering Co., Ltd.

2, Beijing * * International Freight Forwarding Co. Ltd. 16, Beijing * * Wood Industry Co., Ltd.

3, Beijing * cargo forwarding agency 17, Beijing * * Exhibition Limited

4, Beijing * * Chemical Technology Co. Ltd. 18, Beijing * * Labor Service Co., Ltd.

5, Beijing * * trading company 19, Beijing * Express Co., Ltd.

6, Beijing * * Industrial Co. Ltd. 20, Beijing * * Technology Development Co., Ltd.

7, Beijing * * Network Technology Co. Ltd. 21, Beijing * * Enterprise Management Consulting Co., Ltd.

8, Beijing * * Cci Capital Ltd 22, Beijing * * Advertising Co., Ltd.

9, Beijing * * Property Management Co. Ltd. 23, Beijing * * laboratory equipment Co., Ltd.

10, Beijing * * Printing Co. Ltd. 24, Beijing * * personal / corporate image design Co., Ltd.

11, Beijing * * film production Co. Ltd. 25, Beijing * * Fashion Co., Ltd.

12, Beijing * food sales Co. Ltd. 26, Beijing * * Communications Co., Ltd.

13, Beijing * * International Trade Co., Ltd. 27, Beijing * * Medical Devices Co., Ltd.

14. Beijing * * Nondestructive Testing Technology Co. Ltd. 28, Beijing * * Construction Engineering Co., Ltd.

29, Beijing * * culture communication limited 30, Beijing * * Investment Limited

31, Beijing * * investment Company limited by guarantee 32, Beijing * * credit Company limited by guarantee

Note: the above information is for reference only, specifically by industry and Commerce Bureau.

The company name (trade name) is only a combination of several Chinese characters, but it is more than just the inherent meaning of several Chinese characters. As an enterprise logo, it stores information about the market competitiveness of enterprise credit and its products. This makes it a carrier of goodwill and has property value. It also reflects the cultural taste of the enterprise, and precipitates the cultural mentality and business pursuits of specific times, specific regions and specific groups, which has potential cultural value. A company name with high generalizations, strong attraction and potential cultural value will have an impact on the public's visual stimulation and psychology. A uniquely designed, easy to read, easy to remember and artistic and image company name can quickly catch the public's vision, arouse its strong interest and rich imagination, and make a deep impression on it. Excellent corporate names have a great impact on establishing a good image of an enterprise. It is an important intangible asset of an enterprise.

Three, the company's name - good business name is "treasure bowl" of wealth.

(1) the name is also a productivity saying. For business operators, a good name for products is also an important part. The name is good, everyone likes, consumers easily remember, and other production and operation links also do well, the product is pretty, that will soon become a brand. Therefore, "name is also a productive force" can not be too much.

Some people think that naming seems to be insignificant relative to the input of hardware and equipment. However, numerous lessons in the market reality tell us that this seemingly insignificant link is often a key investment in intangible assets. It not only returns far beyond expectations, but also affects the market value of tangible assets to a certain extent. The scientific and reasonable naming will make the overall investment of the enterprise achieve the ultimate benefit. Looking at well-known trademarks, such as "Haier", "K", "Wahaha", "happy", "EXXON", "SONY", "ACER" and other good brands, they all benefit from the high priority attached to naming the investment link. The success of large enterprises in the world is no exception to see the renaming of this investment link. For example, an oil company in the United States invites experts from all walks of life to spend 6 billion dollars on the design of names that conform to the customs and customs of all parts of the world. It has spent over 1 years to investigate 55 countries and regions. Finally, a trademark is selected from more than 10 thousand trademarks. This is the famous EXXON. Its brand value has reached tens of billions of dollars nowadays. Other names such as "SONY" and "ACER" are also huge investments, and of course, their ultimate rewards are quite generous.

However, at present, many domestic enterprises lack such investment awareness in brand design. At least, in their minds, there is still a lack of the concept of "name is also productive force". They often use the way of patting heads or even lots of lots to bring negative effects to the development of enterprises. Due to the fact that we did not seriously study the name and knowledge of products and enterprises, many domestic brands were characterized by lack of personalities, even lack of personalities and even the same names. As a result, the larger the scale of enterprises was, the more problems they had exposed in the name of investment. There are so many words in Guangdong: "red cotton" is everywhere, "Pearl River" flows everywhere, "five sheep" runs all over the street, "Pandas" are everywhere, "triangle" is flying everywhere, and diamonds are everywhere. This is an accurate description of the phenomenon of identical names. In fact, there are many other phenomena, such as the name "Three Gorges", "Sanmenxia", "Taishan" and "Mount Huangshan". This is the time to change.

(two) the name is the intangible assets of an enterprise. Generally speaking, the name of a company or enterprise is different from that of factories, machines, equipment, etc., which can produce and process products. It is also different from goods sold on the market and can participate in circulation. That is, the name of a company or enterprise is not a tangible product that creates value directly and makes profits. 　　

However, the name of a company or enterprise can indirectly create value. Sometimes, the value created by it is even greater than that of factories, machines, equipment, and even more than tangible assets. In today's world, the names of priceless enterprises are not in the minority. For example, Coca Cola Co, IBM, Nestle, Motorola and others are billions of billions of dollars worth of names. The name of a good company or a good enterprise is an intangible asset of an enterprise, and its value can be assessed roughly by tangible figures. However, if anyone wants to buy it, it is impossible to do so. Specifically, the name of a company or enterprise is the intangible assets of an enterprise.

1. The name of a company is a pass for businesses to participate in the market. In modern society, whether producers or sellers, to enter the market and participate in market activities, they must occupy certain venues and name the site. 　　

Name is the backing of enterprises. Enterprises without names can not become real enterprises, nor can they make money.

"Wang two barbecue", "Zhang Yu tea house", "Li four snack bar" and other names, although vulgar, but the name is better than no name. The market requires companies and enterprises to have names, and consumers also require companies or enterprises to have names. When people go shopping and spend, they can't always say "go to this house" or "go to that house". Moreover, people like to go to companies or enterprises whose names are loud, pleasant, and can give people enjoyment and satisfaction. Therefore, which company has a good name, which can better enter the market and participate in market activities.

2, the name of a company or enterprise is the carrier of the identity of the boss and the strength of the enterprise.

In business activities, the name of a company or enterprise represents the value of the boss and reflects the strength of the enterprise.

The famous boss of a famous company, even if it is dressed in a casual and simple manner, will never be despised by others. Because the name of an enterprise or company itself can explain everything, it determines people's judgement of the boss's value and enterprise's strength. Because of this, those bosses who have no reputation are always trying to link up their company's names with all the famous enterprises, or simply take refuge in the names of those enterprises. This is a good way to raise your worth and show your strength. The purpose of doing so is, of course, to better engage in business transactions and achieve their business objectives.

3, the name of a company or enterprise is the spokesman of the corporate image. The pros and cons of corporate image have a very important impact on the business activities of an enterprise.

There are many factors that can represent the corporate image and help companies create good image. For example, the quality of products, service and concern for public welfare. In addition to these, the name of a company or enterprise is also one of the most important factors. The reason why the name of a company or enterprise can become the spokesman of an enterprise is that the image of an enterprise comes from the impression of people, and the impression of the name of a company or enterprise is the primary and initial part of the impression of an enterprise.

If a company or an enterprise has a good name, people will feel good about it even if they have heard of it and have not been there. On the contrary, if the name of a company or enterprise is not good, people will have a sense of disgust and rejection.

(three) the name is the sucker of the company's wealth.

1, the name of a company is a condensation of corporate culture. The name of a company or enterprise is a very important part of its culture. It can be said that to a large extent, the quality and the quality of corporate culture can be judged on the basis of their names. For example, the name "Tongrentang" is a typical example. It can not only make customers feel good, but also enable employees to create cohesion, and jointly produce a good feeling of "colleagues" and "all brothers in the four seas".

2, the name of a company or enterprise is a symbol of products and services. In daily life, we will often hear some people say proudly: "I am in the garment factory." "I use the cell phone of X company." "The water heater in our house is * * company." People who say this are likely to show off their psychology. The reason why they want to show off is that what they call "X" is worth showing off and has the value to display. It is not difficult to see that the name of a company or enterprise has become a symbol of products and services. 3, the name of a company or enterprise determines the popularity and reputation of an enterprise. Whether the fame of a company is high or not can be praised or praised by the people. It also depends on the quality of its name. For example, a beauty salon named "beautiful face" will surely spread quickly and be praised and praised by customers. Its popularity and reputation will increase rapidly. On the contrary, if the beauty salons are named "cold autumn days" and "leather repair houses", no one can accept them.

If a company or an enterprise wants to improve its popularity and reputation, it has to make people willing to listen to its name and spread it, and also to make people feel beautiful and associate with beautiful things.

Four, how to get a good name for the company?

Good business names can give people a deep memory, beautiful impression, easy to remember, easy to read, easy to speak, easy to understand, and easy to write. If the identification of a company or a brand name is difficult, too long and difficult to recognize is not conducive to writing, and is not conducive to memory. It often causes people to produce primitive resistance psychology, which makes the impression of the public become an obstacle.

With unique and new characteristics, it is not easy to be vulgar. It is not easily confused with the names of the products in the same industry. For example, confusion is prone to create vagueness, aiming at the main consumption and group, satisfying the psychological needs, aiming at the motives of men, women, the elderly, children, culture and consumption. People pursue happiness, beauty and curiosity. At this time, the basic characteristics of human beings, a permanent name, is the most important.

The necessary conditions for marketing are: first, loud and easy, easy to remember, easy to understand names; two, advertising; three, business strategy; four, the excellent technical quality of products.

Five, small companies named from different angles.

If the angle of choice is different, different shop and trade naming methods can be produced.

1. Name from the perspective of consumers.

The traditional way of naming shops is mostly named from the angle of the operator, that is, choosing their favorite names according to the needs of the operators. This way of naming has been abandoned by many people. Because although it can satisfy and suit the needs of the operator, it may not meet the needs of customers, but even make customers feel sick.

For example, "Wanli business" and "wealth stores" often give people the impression of "profiteers".

Nowadays, naming from the perspective of customers has become the preferred way of thinking for many businesses and enterprises.

Such a naming idea requires that the name should be in line with the needs of customers, so that customers can feel good and get some psychological satisfaction.

For example, "timely rain pawn shop", "banquet Hotel", "convenience supermarket", "Limin shoes industry", "Wuming supermarket" and so on. 　　 　　　　　　　　

2. Name from the angle of operator.

Although the naming from the operator's point of view has been abandoned by many people, it does not mean that it can not be named from the angle of the operator. The key lies in the naming from the operator's point of view.

The most commonly used name from the operator's perspective is to use his name as the name of a shop or firm.

There are many names at home and abroad with their names.

For example, "Wang Ma Zi scissors shop" and "JOHNDEERE" are two obvious examples.

3. Name from the perspective of products and services.

From the point of view of products, the most common way is to highlight the characteristics of their products. For example, the "Mei Mei supermarket", which is used to show its business characteristics, tells consumers that the products here are inexpensive and trustworthy. This is better than "super market" in consumer psychology to win customers' favor.

"Worry about home economics", "moving mountains moving", "heart printed marriage agency", "just lawyers" and so on, are all named after the characteristics of their services provided to customers.

4. Name from the point of origin.

This naming idea usually applies to shops that run local specialties, or to run a restaurant with a unique flavor.

For example, a barbecue restaurant can be called "Inner Mongolia Barbecue House" and "Xinjiang roast shop", in order to show that the "authentic" product of the original sweating flavor is provided to customers. Another example is "Korean restaurant" and "Japanese restaurant", which are also named according to this train of thought.

From the perspective of origin, we should pay attention to the best known areas of origin. If it is a small unknown place, I am afraid it is difficult to play a good role.

5, naming from the perspective of target market.

After locating the target market in advance, shops and businesses can be named from the point of view of the target.

There is a restaurant called "Xiangyin Ge" in the Chinese District of San Francisco, USA, where business is booming. Most of the guests here are Chinese, who have been living overseas for many years. In the spare time, I would like to find a fellow townsman to comfort the homesickness. A good shop name must be suitable for the psychological needs of its target customers, which is suitable for the business purpose and sentiment of the store, so as to establish a beautiful image and increase the attraction to customers.

6. Name from a cultural perspective.

When a businessman names himself, if he can inject specific cultural elements, he will have certain cultural connotations. It can not only improve their grades and tastes, but also attract more customers' attention.

For example, "Rong Bao Zhai" is a typical example. This name fully reflects the characteristics of Chinese traditional culture. In our old name shops, this name is more common, such as "Tongrentang", "Jing Xiu Tang", "Liu Bi Ju" and so on. In recent years, some new businesses have also realized the impact of traditional culture on commerce. They have also begun to explore the essence of traditional culture when naming names. For example, the famous chain drugstore in Beijing is a successful example.

7, naming from the point of competition.

The name of the shop is a silent weapon for market competition. If your name is good, you can increase your competitive edge.

For example, the "half point shop" is named from the point of view of "one point shop" competing with each other. Your name is "Wumart supermarket". I call it "Mei Mei Mei supermarket". It is not only beautiful but also cheap. It is more advanced than the former.

In this way of naming, the most important thing is to recognize the naming characteristics of the competitors, and then set a better name for them so as to defeat the opponents.

Six, the company's name -- from a commercial point of view.

A good and loud name can make the company and products more powerful. It has a strong and irreplaceable role for your company.

The name of a company is the same as that of a person. Marketing is a kind of commercial behavior. These two should not have such a close relationship. But in fact, if you understand this problem as a manager, you will suffer a lot in marketing. So you should pay full attention to the role of your company name, otherwise, it will be you who will suffer.

First of all, customers are not machines, and their shopping behavior is not a mechanical behavior. When customers plan to shop, they need to do some psychological analysis and identification, and finally decide which one to buy.

Second, customers are shopping on the surface while buying things, but they are actually buying a kind of "need". Such needs, material needs, and spiritual and psychological needs.

Third, after completing the shopping activities, customers should also make psychological measurements and judgments about whether they are worth the money they buy. If the answer is yes, there will be repeated purchases. Otherwise, decisions will be made to give up. In our daily life, we can hear people say after spending: "spend money on a mood" is actually the truth.

From the above analysis, we can see that customers' purchase or consumption behavior is always affected by psychological activities. In the psychological activities of customers, the name of a company or product name plays a very important role in it.

Before the purchase activity occurs, customers will naturally think of the company name when making the choice, and make a distinction and judgement according to the name.

In the process of buying, whether the needs of customers are satisfied will also be affected by the company's name factors. For example, if the name is for the sake of the customer, and the service is not in place, the customer will say, "this company is really bad. The name is just like satirize us!" For a well service company, it will say, "this company is really worthy of the name!"

At the end of the purchase activity, when the customer decides whether he will repeat the purchase behavior, he will also think of the company name.

It can be said that the frequency of the company's name and product name is very high in the process of customer purchase, and the influence of the company name on the customer's psychological activity is also very large.

Seven, the company's name -- what name is a good name?

Names are your most commonly used business cards and advertisements.

A good company name or product name will add to your strength.

The name of a company or product is mainly embodied in "brand strategy" for managers.

A name that is loud, pleasant, and even very auspicious helps businessmen to open up their own products and produce "brand effect". When a commodity is launched in a shopping mall or shop, it is necessary to label the goods of a company in a certain place. If the commodity is good and the name is not good, it will naturally affect people's desire to buy.

Therefore, a good, already popular name in the market is conducive to the sale of other products by businesses that have already started their brands.

There is a general psychology among ordinary consumers that products produced by famous companies are good products even if they are not the main products of the company.

For example, the US Microsoft company has dared to get involved in other industries outside the information industry, and has achieved considerable success. In fact, it has used the name of Microsoft as its name in the market, while other companies are afraid of Microsoft as a whole. It is also worried that it will monopolize the market that can be occupied by its own name.

Similar examples include chain stores and franchised stores such as McDonald's and KFC. They can not name themselves, and borrow the names of these well-known fast food businesses to make use of the market effect of their names.

Therefore, a good, loud name is actually more effective than one hundred excellent salesmen.
 

Eight, the company name - a wealth owned by enterprises.

Just as fame and mathematics have an impact on people's lives, the naming of enterprises also has the ability of information induction to the operation of companies and businesses. The inference of an enterprise's name should be considered from the aspects of glyph, meaning, rhyme, orientation and mathematics. It should be noted that the general name of enterprise naming should be "Ji", and its five line of mathematics and physics should be in line with the five elements of company, enterprise, commercial property owner and legal representative. Choose good names according to five lines of mathematics, so that you can avoid evil and achieve good luck. This will help you develop your career successfully.

A good name is a permanent wealth owned by an enterprise or a product. As long as the name and trademark are registered, an enterprise has the exclusive right to use the name. Enterprise name and brand trademark are recognized intangible assets of an enterprise. Therefore, in order to make your career famous and prosperous, you should carefully plan and plan a good name for your company and products.

1. enterprise naming:

In addition to paying attention to mathematical five elements, the naming of a company or enterprise should follow the following rules: 1.. 2. simple and clear, suitable for writing. 3., the rhyme is bright, and the meaning is excellent. 4., the name has impact and makes people memorable. 5. consider the common features of Chinese and English. 6. is suitable for far seeing. 7., there is no ambiguity in meaning.

2. trademark naming:

There is no certain legal principle for trademark naming. It has the name of the enterprise or the name of the person; it has the function of its product; it is translated literally into foreign languages; it has the name of animals and plants; it has the names of numbers or English names. There are many ways of naming. No matter what kind of name it belongs to, it should not be divorced from the following rules: 1. implies the use and function of products. 2. creativity is characteristic and easy to arouse people's good associations. 3. good read, good record, let a person never forget. 4. hearing and vision have impact. 5. good pronunciation and good tune. 6. easy to design and easy to disseminated. 7., stick to style, style and taste. 8, there is no difference between Chinese and English. 9. can be named and registered trademark.

3. business naming:

As the saying goes, shops are good places of interest and geomancy. In business naming, we should pay attention to the name style, which can reflect the owner's quality and management mind. Customers who are elegant in business are often multiplied by psychological added value to enhance their desire to consume. Conversely, business names fall into vulgarity, and consumer psychology will also be discounted.

Business naming has something in common with naming rules such as enterprises, products and trademarks. In addition, it should be considered from the following aspects: 1., 2. is truly different, 3. is elegant, 4 is elegant, 4 is moral, and 5. is good.

Nine, the company name: enterprise name, intellectual property protection.

The name and trademark of an enterprise are the marks of an enterprise. It is more important to choose names and trademarks reasonably to protect the vital interests of enterprises. If enterprises do not pay attention to choosing names and trademarks, even if they can get the right of name and trademark, they may also lay hidden trouble for the protection of the rights of enterprises in the future business process. Because high-tech enterprises have very close economic contacts with foreign countries, business activities through the Internet are also prominent. Therefore, it is very important to get the right English names and trademarks.

If the enterprise does not pay enough attention to this aspect, the cost of revising the name or trade mark will be quite high or even impossible if the enterprise is large or famous. At the same time, Wu Weiguang suggested that when enterprises choose their own logo, they should avoid using existing foreign languages, especially English words as trademarks and names of enterprises, and avoid using very popular Chinese phrases as trademarks and names of enterprises. Because these names and trademarks are not sufficiently identifiable in the commercial sense, especially in the English part, which is too common and the enterprise name is universal, the recognition is not enough in the sense of intellectual property protection. Second, it is suggested to use original and associative phrases as the names and trademarks of enterprises.

Finally, the China Industrial and commercial registration network wishes all friends to have a brand name that spreads throughout the world.