Green Jeans Layout In High Cost Era
Recently, the fifth Junan International
cowboy
Expo press conference was held in Beijing.
China
textile industry
Zhang Yankai, vice president of the association, Chen Dapeng, executive vice president of China Apparel Association, China
Textile Economy
Sun Huaibin, director of research center, Mr. Kuang Zhenxing, President of Beijing contemporary mall, and Xie Furong, Party Secretary of Junan Town, Junan Town, Cai Weibing, Junan Town Party committee member, and Ouyang Yongfeng, President of textile and clothing association of Junan, attended the press conference.
According to the organizers, the fifth Jun'an international cowboy Fair will be held in November 2011 in the town of Junan, a famous denim garment town in Shunde, Guangdong province.
Highlighting the theme of "eco security, green Cowboy"
Leading cowboy fashion
After more than 30 years of historical baptism, Junan jeans garment industry has established a complete cowboy chain and a mature production and marketing system, forming a unique washing technology and a large scale high-end fabric market, gathering a large number of skilled industrial workers.
At present, there are more than 2000 textile and garment manufacturing enterprises and their supporting processing enterprises in the whole town. They produce more than 200 million denim garments annually, and the output value is about 10000000000 yuan, and the export rate of products is over 80%.
At present, the jeans industry is facing a rigorous environment of survival and development due to factors such as the huge increase in prices of raw materials, especially cotton, and the rise in labor costs.
As an "ecological demonstration town in Guangdong province" and "a beautiful Township in the whole country", we should pay more attention to the development of low carbon "green denim". We should strengthen the awareness of environmental protection, enhance the ability of independent innovation, and effectively enhance the brand building through the "internal quality and external tree image", and strive to create a regional brand of "eco security and green denim".
The fifth Junan international cowboy fair takes the theme of "green jeans" as the theme. All aspects of the cattle Expo are integrated into the green development strategy of Junan jeans industry, which enables distributors and consumers to have a more direct understanding of uniform jean denim products and create "green Jean" green, environmental and innovative image.
At the same time, this year's cattle Expo will also vigorously introduce environmentally friendly low-carbon technologies and low carbon environmental protection exhibits, break through the green barriers through green products, and promote the pformation of cowboy industries from traditional products to green products.
Junan cowboy has been focusing on fashion and fashion. It pays more attention to product innovation. Junan cowboy has made great efforts in technological innovation, equipment innovation and energy consumption innovation. It has formed a platform for technological innovation and information exchange in apparel design, fabric research and development, product testing and information exchange.
This Expo not only brings us more creative jeans, but also focuses on new cowboy fabrics, textile machinery and environmental protection and energy saving products.
This Expo will be a professional exhibition that brings together the latest trend of cowboy, the latest information about cowboy and the latest concept of cowboy.
Strengthening the function of international trade platform
Maximizing the effectiveness of brand publicity
Junan international cowboy Fair has been mature gradually after years of cultivation, and has become the preferred platform for businessmen in the industry to seek business cooperation.
In the past four exhibitions, a large number of participants from home and abroad have attracted many participants.
The fifth Junan international cowboy Fair will cooperate with high-end strategic partners, integrate investment resources and channels, increase investment efforts of professional buyers, professional exhibitors and overseas buyers, so that exhibitors can share overseas buyers and buyers of famous overseas brands such as Europe, America, Asia Pacific, ASEAN, Middle East, Africa, China, Hong Kong, Macao and Taiwan, as well as the rich buyers resources of famous cowboy brand, chain store, hypermarket, clothing import and export company.
The fifth Junan international cowboy fair uses the strategy of mass media, stereoscopic communication and heavy attack, relying on international marketing and professional promotion agencies to drive overseas premium buyers. Relying on professional media, the entire textile and garment industry will attack businesses directly. Relying on a variety of mass media, it will achieve all-round focus. Relying on the Internet, professional cowboy net, SMS, micro-blog and other media, the fastest and the most extensive promotion platform can be built to maximize the effectiveness of brand publicity for exhibitors.
At the same time, we will provide more exhibition service platforms for businesses.
Promotion of series activities
Carnival series shows brilliant
The Expo will fully integrate all aspects of resources, choose from the creative team to the performance lineup, choose the higher grade in the country, strive for innovation in the organization and planning of the activities, the blend of cowboy fashion and cowboy culture, the collision of the cowboy with the world trend, and the wonderful activities of the fifth annual fair cowboy fair.
The fifth Junan international cowboy fair, the cowboy fashion and value life "blue" gala evening and the China Junan cowboy Model Competition finals will be held on November 3rd night in Junan culture square.
At the appointed time, the leaders of the national, provincial, municipal, district and other trade associations and the mainstream fashion media will be invited to the party to witness the "blue" release of the 2011 Junan cowboy fashion.
At that time, outstanding designers from all over the world will gather together to explain the popular ideas and lead the cowboy fashion trend.
The leaders of Asian fashion industry and Junan will open the curtain of "blue jeans".
The famous international master of plastic arts design will design cowboy costumes for the Expo, and join China's top ten Cowboy brand enterprises to publish the global fashion of China's Junan cowboy.
China's Junan cowboy Model Competition finals, by 12 well-known Chinese champion models, the performance of cowboy fashion, to build a cowboy fashion show, competing for the Chinese Jung cowboy model award.
At that time, 5 fashion celebrities and design masters will serve as the authoritative judges of this competition. The contest will win the championship, runner up, second runner up and top ten model awards.
Guangdong Junan, in addition to "the famous town of jeans in China", is still well known for its "hometown of Chinese Quyi", "beautiful township of the whole country", "hometown of Bruce Lee" and "hometown of food".
During the cowboy Expo, Junan will also host a series of Carnival activities, so that visitors from all sides can share the excitement of cowboys while enjoying the beauty of the beauty of the elegant mountains and rivers, taste the charm of the food safety culture, and appreciate the wonderful culture of Bruce Lee's martial arts.
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