How To Choose Booth Locations?

Choosing the right place is

Whether the booth is located next door to the competition has caused a lot of disputes among manufacturers, but vendors can make effective use of such stalls to show their products to competitors.

If you need to use suspension sign, high lift or cover during the exhibition, you must select a place with enough height to avoid the visibility of the letter.

In addition, enterprises can participate in group participation.

How about a small booth?

(1) most of the exhibition centers will provide manufacturers with ceiling lighting, or rent portable lighting systems.

According to the industry survey, lighting can raise the awareness of exhibits by 30% to 50%.

(two) set up a theme exhibition booth.

Large enterprises usually exhibit in traditional ways and rely on large scale venues, so small businesses can innovate designs to show prominence.

(three) choose suitable size display products and exhibitors according to the size of stalls, so as to avoid overcrowding or emptiness.

(four) make good use of combined exhibition equipment to avoid using the seemingly cheap tablecloth to cover the table.

(five) as far as possible, the exhibition will be neat and tidy, displaying single or two items.

(six) select small and large pictures to create a strong visual effect.

Pictures that are too dense or too small are difficult to read and restrict the use of words.

(seven) place the picture above the line of sight. The picture should be placed at a height of 36 inches above the panel.

(eight) bold and eye-catching colors can be seen from a long distance to avoid neutral colors that are easily integrated into the background.

(nine) set up a full service exhibition booth instead of self-service.

The handbooks, gifts and samples are placed on the table for the visitors to take away and leave, not only can not achieve interaction, nor the purpose of the exhibition.

Introduction of other products

Pictures and company brochures allow visitors to get more information about products outside the exhibition. Besides, manufacturers can provide videotapes, models, and product cards at the venue (clearly listing telephone numbers, URLs, faxes, mailing addresses), albums, software introductions, and interactive product catalogues, so as to achieve publicity effect.

Advertising

Advertising publicity plays an important role in the whole exhibition process. The professional exhibition management company believes that exhibitors must request the internal public relations department or the external public relations company to publish at least one or more farewell reports in the professional magazines within the first three months prior to the exhibition, and then send the reprint to the current and potential customers, and attach a letter to remind the customer that the product will be exhibited in the exhibition.

Web page publicity

More and more exhibitors sponsor exhibitors to connect with the exhibition website. Exhibitors can enhance the visibility of the company and its web pages. Visitors can also put forward technical problems online or set up interviews with the manufacturers during the exhibition.

In order to make good use of this promotion opportunity, manufacturers can publish exhibition products pictures or themes on the web page and list the future exhibitions. This will not only facilitate the customers to do the tour planning, but also enhance the recognition degree of the exhibition site with photographs.

At the same time, manufacturers can also download product demonstrations. Internet users can first understand the products of the manufacturers on the Internet, and then get detailed information to the venue.

"Careful choice, timely decision, careful preparation and perfect follow-up service" is the key to ensure the effect of exhibitors. It is believed that participating in international exhibitions can bring many business opportunities to the development of enterprises, which is an indispensable means of marketing.