Micro-Blog Marketing: Form Is More Important

At present, micro-blog's "hot" has spread to Beijing. Market 。 Not long ago, the high-end shopping center in Financial Street also joined micro-blog.

In fact, the micro-blog craze in Beijing shopping mall began last year. At present, after the Zhongyou department store and Jun Tai Department store, most of the mainstream shopping malls in the new world department store and the contemporary shopping mall have already opened official micro-blog. In the earlier shopping malls that opened micro-blog, there were more than 13 thousand fans in Chaoyang Joy City, and thousands of fans in Zhongyou department store, Jun Tai Department store and new world department store. However, there is still a gap between the number of fans in Hongkong and Harbour City, which is recognized by the industry, which has been launched earlier and operated more successfully than two hundred thousand of the fans in Harbour City.

Because it can interact with audiences and facilitate communication at the same time, micro-blog has shown the advantages different from the traditional marketing mode. In many shopping malls, micro-blog's past business "dry" promotion was replaced by a rather infectious picture. A number of consumers who have already bought goods have made a great contribution to the reference value and credibility of this promotional information through their "personal comments".

Although micro-blog marketing for Shopping malls The contribution of performance is difficult to measure with data, but with the increase of attention and the number of fans, the promotion of shopping malls through micro-blog marketing is really real.

However, although the main shopping malls in Beijing have already opened micro-blog, its dissemination capacity and scope of information dissemination still need to be improved. For example, Hongkong Harbour City, which has a high degree of concern in the domestic market, has released dozens of micro-blog's forwarding messages, which is obviously different from the frequent forwarding of thousands of micro-blog hotspots.

In the eyes of business experts, this is somewhat casual with micro-blog in the domestic market, and it does not matter if micro-blog marketing is not as important as the activity marketing.

Besides, micro-blog doesn't need all the shopping malls. brand Promotional information, timely release of social hot topics, through the reprint, the visibility of the mall can also be disseminated and improved.