Venture Capital Tracks Taobao Store &Nbsp; "Amoy Brand" Usher In Capital Spring.

Venture capital tracking Taobao store "Amoy brand" usher in capital spring

Taobao shop evolved itself

Group buying

A week ago, the news that Han Du Yi house and the well-known venture capital fund IDG reached tens of millions of dollars in financing agreements were widely disseminated through various channels.

A Taobao store with its own brand is planned to expand to 1200 employees and 15 thousand square meters of warehouses this year.

In the past memories, Taobao stores have two types of goods: purchasing and imitation.

Especially in the field of women's clothing and leather bags, apart from overseas and Hong Kong and Taiwan, imitation has a large market share.

Imitation is mainly based on the first and second line brands of foreign countries and the hot pushing styles of various fashion magazines to find factory OEM. According to the quality of cloth and accessories and the proximity of the layout, it is divided into so-called "original single", "external order", "merchandiser", "copy" and so on.

Now, with the increasingly fierce competition of these imitation costumes, the private brand evolved by Taobao shops has begun to take root.

More than 1 hundred million of the annual turnover of the "bloom" in the Amoy brand are basically voted, the annual turnover of more than 50 million yuan brand, there are many VC tracking.

The symbol of the crown, the continuity of the brand, the foundation of warehousing and logistics, and the management capacity after large scale expansion are all elements of the venture capital investment process.

At present, in addition to the Korean clothing house, there are also seven bags of wheat bags, fashion ladies, modern girls, green gowns, Fontbleau boxes, and nearly ten fashion brands, all of which have been invested in venture capital.

At the same time, artka ACA, rip, silk, cloth, CIAO Qiao, Le Tianxi Xin, Xiao Yi Liang Yi, Angel City, Mu Mu home and other Amoy brands sell hot, and in the future are likely to become venture capital hunting targets.

The Amoy brand began to form a climate with its own environment.

From the perspective of consumption demand, most of the wage earners are hard to scale the consumption of luxury goods, coupled with the current purchasing channels of luxury goods, the discount of hot selling styles is also very limited, and the demand for fashion is more likely to be satisfied with the featured brands priced at hundreds of dollars.

From the perspective of the way of production, there is an Amoy brand from the Taobao store to do foreign trade and imitation products.

And the Taobao shop, which has the foundry foundation, raw material channels and the reputation of online stores, has the ability to provide the soil for the growth of new brands.

And the pursuit of capital will accelerate the evolution of Amoy brands.