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Ten Brands Gather To Think About The Future Of China'S Independent Children'S Wear Brand.

2011/7/19 14:22:00 71

July 5th, from China

clothing

International Association of doctor and frog

Holding

Chen Dapeng, executive director of the "China's top ten children's wear brand entrepreneur Salon", was held at the Shanghai headquarters of PhD frog.

The leading brands of domestic children's clothing, such as Dr. frog, Barbara, tick, red, yellow and blue, today's children's king, keto tree, Li Guo, Mamie Marka, parcrandi, water boy, Emperor Tao, pig and pig, are around China.

Children's wear

The future development of the industry has been discussed vigorously.

As the entrepreneurs said, the ten brands are the blueprint for Chinese children's clothing industry in the next 5 years. We need to ask ourselves, China's independent children's clothing.

brand

Where is the future?

Don't let the advantages drain away.

Chinese children's wear

market

It has great potential for development and faces many new challenges at the same time.

Chen Dapeng pointed out that the current brand of independent children's clothing is being affected: first, the international high-end children's wear brands enter China to suppress the development of independent children's wear brands; secondly, fast fashion brands are rapidly rising, such as the market share of ZARA children's clothing is constantly improving, and fast fashion brands quickly catch up with the first line market.

In this regard, Pu Xinquan, chairman of today's Tong Wang, feels the same way: "I have been in the last one or two years.

crisis

On the one hand, on the one hand, the international brand forces are pressing, and the children's clothing with high price performance is constantly being introduced. On the other hand, the channels of fast fashion brands are also sinking rapidly, and the cost advantages of domestic brands are gradually losing, and many brands have already separated factories.

Xu Bo, general manager of balbala brand, is also under great pressure: "YISHION, America and Bon are all selling children's clothing. ZARA is going to Taizhou, Jiangsu. Taizhou is not even three lines, so it's not" wolf coming, "but" wolf is already there. "

In addition, hundreds of billions of dollars of funds into commercial real estate, leading to Street store rents continue to rise, we raised 4 billion of the funds, nearly 2 billion 500 million of the shop to buy pavement, under great pressure.

Zhou Xuncai, the chairman of Tao Di brand, pointed to the Department Store: "department stores favor foreign brands, and local brands have become employees of department stores."

Cao Shengkui, chairman of water boy, holds similar views: "for Beijing, some shopping centers only allow international brands to enter, while domestic brands are excluded.

Chinese consumers can not feel that only foreign brands are good. In fact, domestic brands are also very good.

Zhong Jiacheng, vice chairman of "little pig banner", agrees: "Chinese brands have many advantages over foreign brands, and their quality is not inferior at all. However, due to the long-term penetration of foreign cultures, domestic brands have suffered a bit."