New Dawn Of China'S Shoe Enterprises' Development: Independent Innovation

At the end of July 25th, at the end of the year, Shishi found 1 large counterfeiting and selling dens in Nanyang Road, without a business license garment factory warehouse.

Intellectual property protection is the fundamental guarantee for independent innovation of shoe enterprises.

Independent innovation is the fundamental guarantee for an enterprise to enhance its comprehensive competitiveness, and is the only way for enterprises to establish the core competitive brand.

In China, the lack of independent innovation ability of shoe enterprises is not due to the gap between the enterprises and the advanced international level in terms of production technology and talent strength.

On the contrary, many shoe manufacturers have reached the international advanced level in terms of production technology level.

Why is it that since the enterprise itself has the capability of independent innovation, Chinese shoe enterprises are still in the field of independent innovation? A large part of the reason is that the whole domestic political and economic atmosphere has led to the low level of independent innovation in the whole industry.

In the domestic shoe industry, all kinds of "Shanzhai" and "high imitation" violations of independent intellectual property rights footwear enterprises are numerous and exaggerated to describe, the domestic shoe industry, in addition to "Shanzhai" is original, other originals are "Shanzhai".

Often after a famous enterprise has made innovations in product technology or design, a large number of "Shanzhai" and imitation are competing to appear, and even the original is submerged in the vast "Shanzhai" ocean.

In such an atmosphere, the independent innovation of enterprises has always become a "public welfare undertaking". The investment and R & D effort of enterprises is almost not rewarded. For such a profit seeking social organization, it is also very difficult to exaggerate the importance of independent innovation without any profit and income.

Therefore, only by increasing the protection of intellectual property rights, combating piracy and infringement, can enterprises realistically see that through intellectual property rights can obtain high profits, and their legitimate interests can be protected by law without being infringed. Then the path of independent innovation will go on.

Independent innovation is a new dawn for the development of China's shoe enterprises.

Looking at the big shoe giants in the world, which one does not rely on the absolute leading technology and brand innovation to dominate the industry?

For an enterprise, an industry, and even the whole nation, learning and imitation is a necessary course in the initial stage of development, but it can not be indulged in imitation and learning blindly. It can only be left behind by competition forever.

Therefore, for Chinese shoe enterprises, independent innovation is not only an expedient solution to the immediate predicament, but a strategic plan with foresight. It is a major development plan for a shoe enterprise for several years or even decades.

At present, the amount of patent application and authorization in Quanzhou has kept the forefront of the province for many years. The registration of copyright works and the title of "Chinese famous brand" account for nearly half of the province. The geographical indication products are in the forefront of the province, and the title of "famous brand products in Fujian province" ranks first in the province, and the effective registered trademark is the first place in the national city.

The establishment of public service platform for intellectual property has provided intellectual property information resources and related services including patents, trademarks and copyrights for enterprises, institutions and society.

We are glad to see that Quanzhou shoe enterprises are getting wider and wider on the road of independent innovation.

It is also hoped that Quanzhou shoe enterprises will one day be able to go abroad and face the vast international market.