China'S Well-Known Clothing Enterprises, Fujian Men'S Wear Brand Left Bank New York Listing

stay Youngor In addition to a group of commercial men's wear brands such as the news birds, Li Lang and so on, the domestic men's clothing enterprises that have landed in the capital market are beginning to show a diversified trend.

In February 15th this year, domestic designers brand Fashion casual men's left bank costumes (ZA, hereinafter referred to as the left bank) were successfully listed on the US NYSE, and the closing price for the first day of listing was 7.04 US dollars, a slight increase of 0.57%. The left bank issued 24 million shares (6 million ADS), issuing a price of $7, raising a total of $42 million. The left bank has also become China's second successful landing in the New York Stock Exchange after syneia. clothing Brand.

Although the listing date is still short, the recent efforts made by the left bank to seek the development of brand internationalization have attracted the attention of the industry. Then, what new moves are there in store development, design and marketing resources integration and internationalization promotion? As a leader and chief designer of the enterprise, hung Jin Shan has gone through what course of mind in the process? A few days ago, the reporter interviewed the executive chairman and chief executive, Hong Jin Shan.

Integrating various international design resources to enhance competitiveness of enterprises

Reporter: what are the strategic implications of successful listing for the left bank brand?

Hong Jinshan: capital is the booster of the development of enterprises, and the listing will enable the development of enterprises to achieve a qualitative leap. Many of the enterprises that were originally evenly matched in the domestic competition will widen the gap due to the listing of one side. The rapid entry of capital also brings a new way of thinking and operation for the traditional clothing industry, and detonating its business potential energy, thus changing and affecting the development path of the entire Chinese garment industry. Thus, over the past two years, more and more domestic garment enterprises have come to realize the importance of capital strategy and begin to enter the "small upsurge" of listing.

The left bank began preparations for listing in 2008. In fact, when an enterprise is going to be listed is not decided by capital market, but should be decided by the development of the enterprise itself. If an enterprise or a brand wants to develop rapidly, it must be good at using more social resources to seek more powerful financial support. Through the implementation of capital strategy, we can enhance the value of enterprises, maximize shareholder returns, conform to the value orientation of capital market, accurately grasp the trend and change of industrial development, understand the advantages and disadvantages, risks and opportunities in competition, and make reasonable positioning and systematic planning, which not only meet the requirements of financing listing, but also guide the actual operation.

Specific to the left bank, after listing, we have gained a lot in all aspects. First, the capacity and scale can be increased. This can solve the capital problems that enterprises need to develop, and obtain a stable long-term financing channel for the sustainable development of enterprises, so as to form a benign fund cycle.

Second, more and more social resources can be used to attract talents and expand market space. With the upgrading of the New York Stock Exchange on the left bank and the improvement of international registration, not only the left bank itself will seek higher requirements for designers, but also expand its vision to the international scope. And some outstanding international designers, such as Japanese and Korean designers, have begun to contact the left bank to submit their personal data.

Third, it is conducive to enhancing the market's ability to resist risks. After obtaining the support of capital market, enterprises can better implement their long-term development strategy.

Fourth, listing is also conducive to enhancing the public image of entrepreneurs. It also sets higher requirements on my personal comprehensive quality and enterprise management, especially the ability to integrate resources.

Reporter: in May 31st of this year, the left bank signed a contract with Paris Nelly Rodi (Nelly Roy) design office. It is understood that neli Luo Di is very well known internationally. Its customers include LV, H&M and so on. Chanel has been buying their trend Handbook for many years. To be able to sign such an internationally renowned institution is related to the development needs of the left bank on the one hand. Is it related to the listing of the left bank on the other hand?

Hong Jinshan: there is a certain connection. After the listing of the left bank, the needs and objectives of internationalization become more and more clear. The thirst for further learning of advanced international concepts is becoming more and more urgent. We need to rely on the power of internationally known "brain" to lay a solid foundation for the future internationalization.

This cooperation, neli Luo Di more optimistic about the left bank after the listing of the future development space, and we value more is their professional research in the field of consumer. We hope to enhance the quality and concept of the whole design team on the left bank through cooperation with Nelly Rodi.