How To Choose The Exhibition Correctly
The exhibition is an aspect of advertising and promotion. Just like all promotional activities, you must first determine your goals, otherwise, there will be no basis for evaluating future results. First of all, consider whether the exhibition covers the market you want, and never attend an exhibition because you want to see the exhibition, exhibition hall or city, unless it is related to the market. Is this the right location? It must attract the right audience and must be the launcher suitable for your new product. Is this the right time? It must adapt to your product production plan and must match your other advertising and promotional activities. How can you know what you need for the exhibition? What information can help you make decisions?
market research
Don't forget to ask the local chamber of Commerce for an exhibition you want to visit or attend, and you can also contact the business office of the Embassy of your country in the exhibition. From the valuable international trade information they provide, you can conduct a lot of effective Desktop Market Research.
Previous exhibitions
From the past exhibition catalogue, you can know which company has participated in the exhibition, compare whether these companies are exhibiting every session, and whether this session will still be exhibiting, so that they can know whether they have successfully participated in the exhibition.
It is difficult to assess the audience category before visiting the exhibition, but a high level sponsor has already started making research reports on audience categories. They will be happy to provide you with such information; in fact, the information of the audience category is usually part of the information they provided to you for persuading you to attend the exhibition.
Media report
Studying the technical and trade news materials of past exhibitions will provide you with useful evidence to help you decide if the exhibition is really suitable for you.
The organizer's information is naturally trying to persuade you to set up booths at the exhibition, some of which tend to be tendentious. You should look for some information. Maybe someone has participated in the last exhibition. Maybe one of your clients has visited the exhibition. How do they evaluate this exhibition? By combining their evaluations with the exhibition catalogue and news materials, you will be able to make the right decisions.
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