New World Department Store, Who Are You? Where Do You Come From? What To Do?

General manager

Niu Wei

With the new building of Mianyang, the famous landmark of Mianyang, the new world will appear.

Who are you in the new world?

The author: as a department store that Mianyang people are not very familiar with, what is the new world department store?

Niu Wei: referring to the new world department store, if you are not familiar with it, Zhou Dafu jewelry, Hongkong Convention and Exhibition Center, Grand Hyatt Hong Kong and so on should be familiar to you, and these famous enterprises and new world department stores belong to the new world group.

The new world group has been stationed in the mainland for more than 20 years, spanning over 10 industries such as real estate, hotels, etc., with a total investment of over 100 billion yuan. It is the earliest and most powerful Hong Kong invested enterprise in the mainland.

New World Department Store China Limited was founded in 1993, and was independently listed on the Hongkong motherboard in 2007. It began to operate different regional branches with the two modes of "fashion Pavilion" and "life hall".

New world department store has established and operated 38 stores in 18 cities since its first branch in Wuhan in 1994.

Among them, the southwest region is one of the youngest and fastest growing regions in the group. Its annual sales volume has increased by more than 30%. At present, it has more than 40 VIP customers.

Since opening the Kunming store in 2004, the Chongqing store and Chengdu store have been opened in September 2006 and December respectively.

Mianyang, as the second largest city in Sichuan Province, is developing rapidly and is in the economic circle of Cheng Le Le. It is in line with the development strategy of the new world department store "radiating around the center city". Therefore, Mianyang new world department store will be the fourth store in Southwest China and the first "life hall" shop in the southwest region.

The "new" world is in Mianyang.

The author: what are the specific aspects of the "life hall" of the new world department store?

Niu Wei: since the new world department store is a Hong Kong capital background, it is destined that she is a department store with international fashion sense. In terms of commodity mix, we selected more than 400 domestic and international fashion brands from more than 1000 brands to meet the needs of all aspects of life such as work, leisure, dating, sports, outing and other aspects of life. More than 40 mainstream women shoes brands were built into the largest women's shoes area in Mianyang.

20 jewellery brands such as Zhou Dafu, Liu Fu, Jin Zhi Chun, etc., are also competing with each other to provide more quality choices for more styles and styles.

Here, it is particularly worth mentioning that we are striving to create the concept of N-ONLY (exclusive). 15% of the existing brands are for the first time in Mianyang, such as CKJEANS, G - STAR, Guess, NAUTICA, and so on. The entry of these brands is to enable Mianyang citizens to enjoy fashion and fashion easily.

In addition, about 25% of the shopping malls will be occupied by more than 20 restaurants and restaurants from around the world. Brands such as Kim Hans, Jin Cuihe, Manchu desserts, DQ ice cream, 85 degrees breads and other popular brands will also debut in Mianyang.

The new world department store in Mianyang aims to meet the needs of 20-45 years of age, the quality of life and the trend of fashion. It takes care of the needs of clothing, food, housing, pportation and entertainment, and enables different consumers to choose the products that satisfy him through fashion, quality and value.

"New" pop culture in Mianyang

The author: when clothing has become a symbol of grade discrimination, when clothing has more sustenance of users' attitude towards life, beauty and fashion, when material and ideas become more and more inseparable and form a city landscape together, how will you promote this fashion culture?

Niu Wei: I personally think that fashion is a person needs to have its own Style, to wear their taste and personality, and the new world department stores hope that our customers here can understand what is fashion and fashion, and can really grasp the unique personality of our own.

New world department stores invite professional teachers to regularly communicate with customers about information about fashion, life, health and taste.

Such as young girls' dressing, dressing, hairdressing and other popular trends; young mommy's maintenance, skin care, child care experience; classic men's dressing style; tea, wine tasting, famous cars, knowledge and other quality life information.

Even the VIP card, which is known to everyone and looks almost nothing new to the outside world, "returns to rites", the new world department store also strives to achieve perfection, hundreds of gifts, circulating around the four seasons, and constantly introducing and season new gifts, so that consumers can experience the beauty of life in different time.

The concept of "life, fashion and new personality" of new world department stores will make everyone's daily life more elegant and more quality.

"New" experience in Mianyang

The author: now a popular concept is "experiential shopping". The new world department store also mentioned that we should provide consumers with a better shopping experience. How would you provide such services?

Niu Wei: this time, we have carefully designed the shopping environment of the new world department store. I want to provide customers with not only a shopping mall full of merchandise, but also a fashionable cultural space.

The new world department store has a public service area of 15%. It has an open vestibule, a pastoral style bathroom design, a humanized nursery room, a special channel for the disabled, a customer rest area, a VIP exclusive room, etc.

If we say that wandering is a form of leisure and a pleasure of life, then the new world department store will use the rich shopping space, exquisite detail design and comfortable lighting effect to let consumers experience pleasure and happiness in the store.

The New World Department promotes the spirit of customer service.

We hope that customers can not only remember a garment, a product, but also remember the feeling of employee service.

For example, professional guided shopping will provide a one to one dress recommendation according to the current fashion trend according to the customers' occupation, image and temperament. This interactive, professional and friendly way of selling is what I really want to advocate.

Even if you don't want to go shopping today, eat a dessert in the new world, drink an afternoon tea, make a SPA, you can enjoy the details of fine life.

Therefore, the new world department store provides a new shopping experience for Mianyang consumers. I think this is also the development direction of the new hundred in the future.

New vision in Mianyang

In the future, what kind of planning do you have for Mianyang new world department store?

Niu Wei: first of all, I want to thank the relevant departments of the Mianyang municipal government for their openness and pragmatism. They provide a very good business environment for the new world department store.

In the early consumer survey, we found that consumers in Mianyang love life very much, and they also know how to live. They are not only buying goods or buying brands, but also experiencing and feeling in daily life.

What they need and love is what we should do.

Taking the "shopping and leisure experience" as our business philosophy, with the further development of Mianyang's urban construction and the continuous expansion of consumer demand, we are willing to work together with other department stores to flourish the market and provide more shopping and leisure choices for Mianyang citizens.