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You Can Learn To Dress Up Without A Comparison.

2011/8/19 15:16:00 43

The Brand Trend Of Parity Parity

"It's really not easy to support a child now. My kids have gone to college this year, and they have spent more than 10000 of them on the opening stage of the school." At the beginning of the school, a parent told reporters when choosing new clothes for children to pick up the new clothes. In the parents' list of costumes, the costumes only amounted to 3900 yuan.


Because freshmen are faced with a new environment, many freshmen will pay a lot of money to buy their costumes. Do you really need so-called high-end clothes in universities? Is it necessary to spend so much money on clothes for school? To this end, the reporter visited the major universities and visited the sophomores and sophomores.


"Absolutely unnecessary. When I first started school, I also felt that college students should switch to a high-end outfit, especially when they were dressed. But after spending a year in college, I found that it is not necessary for college students to spend money on clothes. High quality and inexpensive It can better meet our needs, such as the "man's clothing", which is the favorite of our boys. The style is very fashionable, and it is not expensive. It is very suitable for our college students. This is what a sophomore in Wuhan said.


It is reported that, as a first-line men's clothing brand in China, the company's main selling line has been the leader of Taobao malls, pat mall, Jingdong mall and Fan Cheng pin's men's wear field. Its flagship business brand has been well received by college students. Favor . Now it is expanding its offline sales, and has opened more than 30 stores in eight major cities nationwide.


Tsinghua University social psychology professor Zhang believes that online parity clothing is popular on campus for two reasons. First, college students are easy to accept new things and agree with online shopping. Secondly, the domestic brands grown up in recent years are not inferior in quality to foreign brands, such as the "Costa" men's clothing. Their European and American styles and popular styles are especially suitable for college students who have just moved to the ranks of adults.


"Now college students can easily buy thousands of Yuan clothes, hundreds of dollars of schoolbags, and expensive digital products for fear of losing their face in school. Parents should prevent such behavior and cultivate children's correct consumption concept. Sense of worth 。 "Professor Zhang believes that such brands such as the" boti "men's clothing are leading a new rational consumption trend.


 

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