Let Bookstores Sell Clothes? Lousy Idea!

The Shanghai Bookstore downstairs at Nankai University library has been closed.

This is another news that Chinese readers have heard of after the closure of Beijing's wind song song bookstore, the closure of Hangzhou's photosynthesis bookstore, and the closure of many private bookstores in Shanghai and Shenyang.

According to statistics, from 2007 to 2009, the number of private bookstores in China decreased by tens of thousands, and most of the bookstores that were still in operation were also declining.

The other day, I bought books from Shanghai Bookstore, which was about to close, and saw that there were many leakages on the roof of the bookstore.

Under these conditions, there are four umbrellas in the bookstore, and six washbasins on the floor. In the continuous dripping sound, the clerk is still receiving the last batch of readers before closing.

Such scenes can not be moved.

Such a bookstore can not fail to be painful.

There are many reasons why most traditional bookstores are hard to maintain or even difficult to maintain. The most direct impact is online book sales.

In addition, another important impact is that many young readers are not only accustomed to buying books online, but also accustomed to online reading, resulting in a direct reduction in sales of paper books.

In this way, the traditional bookstore is really worse.

At present, people of insight in the book industry and the book industry are actively making suggestions to stop the spread of bookstore failures.

Browsing the relevant newspapers, I found a wise old man, the manager of the planning department of a state-owned bookstore.

In an interview with the media, he said there were two ways to deal with the impact of his bookstore, one of which was "making a lot of fuss about the whole media marketing". The bookstore not only runs traditional books and audio-visual products, but also manages stationery, electronic products, sportswear, daily necessities, etc.

Why is this a bad idea? Look at a reader's response to a Book Building in a city: "now the book building is becoming more and more like a shopping mall, and the area of book exhibition is getting smaller and smaller.

The space for other businesses is bigger and bigger.

The book building is more and more like the vegetable market.

There are even sales of Qin, is it still a bookstore? "I can add two words to this reader:" the books sold by the book house have a great variety of books, which are not related to books, and can be heard on almost every floor.

If you have a good sense of smell, you can smell the food when you come near the top floor of the book store. "

In such a "Book Building", the eyes are quiet, the ears are quiet, and the nose is not calm.

In such a "diversified" bookstore, you may be dizzy, but the last thing you want to do is read books and buy books.

There are many readers who do not want to go shopping bookstores. They do not want to buy books from bookstores. Instead, they let the noisy Bookstore go back and frighten them back.

Often hear the old people of Xinhua Bookstore sigh: "after the founding of new China, the party and the government allocated the best faces of the city to the Xinhua bookstore. There is no reason why the state-owned bookstores are not doing well." now, faced with the industry difficulties of the nationwide bookstores, some of the heads of state owned bookstores who enjoy more preferential policies than those of the private bookstores are holding the sign of "all media marketing", advocating that there is no relationship between books and books in the bookstore, which is indeed worrying.

Is it the role of state-owned bookstores to "sell books"?

Recently, I saw an article written by Mr. Yao Wenxue in Anhui, introducing Zhu Chuanguo, the owner of Hefei Zeng know old bookstore.

The title of the article is wonderful -- "the cultural ferry in the city".

Zhu Chuanguo, the owner of this little private bookstore, has created a book for his city in his trek.

He said, "I am in charge of my bookstore.

I love the traditional physical bookstore, and it is my beloved home.

Although I can't earn much money, it is the greatest joy and happiness in my life to be able to read the books in my shop.

As far as I know, a private bookstore owner like Zhu Chuanguo can find several large and medium-sized cities.

They sell books and love books, love reading people, and are willing to serve readers.

They are the real backbone of urban culture, and their bookstores are the distinct cultural landmark of the city.

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Should those responsible for state owned bookstores who have changed jobs or intend to switch to jobs learn from Zhu Chuanguo, shouldering their responsibilities and keeping the cultural oasis of bookstores?