Online Shoe City Low PK Shopping Mall Counters &Nbsp, The Same Price Difference Of Several Hundred Yuan.

With the advent of "golden nine silver ten", the newly emerging online shoe city has begun a new round. Promotion War. Compared to offline stores, online shoe city is not only very aggressive in pricing strategy, but also in order to avoid conflicts between online and offline product lines, it has also begun to push the sale of new products on the Internet.

On the eve of the Mid Autumn Festival holiday, footwear B2C excellent purchase online shoe city announced that the price of goods changed due to seasonal and promotional effects, and the website launched the "ten day price protection" initiative. It is reported that this move can be called the footwear B2C so far price protection measures the longest commitment. According to the analysis of the industry, in the traditional retail industry, when "51", "eleven" and other holidays are large-scale promotions, retailers often offer price protection measures temporarily to dispel customers' shopping worries arising from the fear of price adjustment before the holidays. The online shoe city has begun to use the traditional channel business strategy, which shows that the market is full of gunpowder. In the near future, in the famous online shoe city, such as Holle, Le Tao and so on, celebrating the Mid Autumn Festival, the promotional advertising of the 2 mainstream brand shoes is hanging on the homepage of the website.

Compared to offline stores, online Shopping Mall The biggest attraction is price. Yesterday, reporters at a footwear website selected ten new winter shoes 2011 autumn and winter, online and offline price comparison. Reporters visited a number of shopping malls in the city counters found that the online and offline exactly the same model only two. Among them, one is NIKE Nike 11 new men's Jordan basketball shoes 453839-102, the mall sells for 799 yuan, the online price is 498 yuan, another NIKE Nike women running shoes 396049-003, the mall sells for 698 yuan, the online price is 309 yuan. Subsequently, the reporter further investigation found that the major shopping malls, store shelves placed in autumn and winter new models. shoes Compared with the new shoes sold online, it is less than 30%.

Zhang Xuejun, CEO, explains that the products sold by online shoe city are not directly moving the goods from the offline to the online. Instead, they sell the popular network elements that are popular with Internet consumers and the hot selling styles of the online outlets. Online shopping has reduced many of the intermediate links of circulation, and the price of commodities is reasonable. Online shoe cities are also prepared to adapt to the changes in market buying patterns.

AI consulting predicts that the overall scale of e-commerce transactions in China will reach 13 trillion and 900 billion yuan in 2013, with an average annual compound growth rate of 42.6%. "Compared with C2C, B2C e-commerce companies have a better development prospect. This is because consumers choose products based on their brand and word-of-mouth in addition to product quality." Xue Shengwen, senior researcher of CIC consultant, said. Because of the problem of goods, domestic consumers only wish to buy standardized products before the Internet. With the development of footwear online shopping, online shoe city is becoming more and more popular among young people.

White collar small Gao said: "because of busy work, if you see from the Internet more moderate price of shoes, you will try to buy." Lu Lu, who has just graduated from University, said: "I still prefer to buy in a physical store. The physical store can better feel the quality and comfort of shoes. In addition, the size and size of shoes will be different. If you buy online, there will be differences in the number of shoes. It's very troublesome. In order to eliminate consumer concerns, the major online shoe cities have launched free distribution and refund service. The best buy online shoe city is the first to create "ten days without reason for free return," while the good shoe buys two pairs of shoes distribution policy. Consumers can order two pairs of shoes with adjacent shoe numbers. When the goods are ready for trial wear, one pair will be selected and the other one will be returned.

According to AI statistics, a total of 80 million consumers bought shoes online in 2010, accounting for 2/3 of the total number of online shopping consumers. It is estimated that the e-commerce retail sales of Chinese footwear enterprises will reach 160 billion yuan in 2015. Cao Fei, an analyst with Analysys International, said that the online shopping B2C mode of cosmetics, shoes and clothing and other fashionable products will effectively shorten the supply chain and reduce the price threshold of consumers. This market will usher in a concentrated outbreak next year.