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Simple Consumption &Nbsp; Return To The Essence Of Mid Autumn Festival Culture

2011/9/10 15:28:00 59

Simple Consumption Cultural Essence Of Mid Autumn Festival

Traditional culture is the true "bottom color" of a nation.

Eating dumplings, setting off firecrackers, climbing the Double Ninth Festival, enjoying the moon in Mid Autumn Festival, all these cultural signs add up to the Chinese culture with complete meaning.

Is the Mid Autumn Festival consumer goods or consumer culture?

It seems that the Mid Autumn Festival is out of this era, and is increasingly far away from people's modern life.

"Moon cake",

Under the torrents of commercial operation, the luxuriant outer garments and luxurious gifts become luxurious gifts. The form is greater than the content, losing their true taste. While the magnificent turn has brought huge profits to merchants, it has lost its essential meaning to become the carrier of the mid autumn festival culture.

A self made private enterprise, Tao Li company, however, took the opportunity to maximize the interests of the Mid Autumn Festival, took advantage of the sword, abandoned the interests and pursued the essence of consumption. It first proposed the rational consumption slogan of "simple consumption", which maximized the consumption benefits to the consumers, and restored a meaningful Mid Autumn Festival and a delicious moon cake with fragrance and simplicity.

As a group enterprise dedicated to the production, processing and marketing of baking food, Limited by Share Ltd has been thinking about the phenomenon of holiday commodity economy from the perspective of consumers and culture.

Peach and plum company believes that moon cakes as delicious products have always been accompanied by the advent of festivals, and have spread over millennia. They are the symbol of the Mid Autumn Festival and the carrier of traditional culture, but can not become a luxury gift for modern people to convey their emotions.

Advocating simple consumption and rational consumption can reflect the meaning of consumption goods and the cultural details contained in festivals, rather than the added value of flashy holiday products.

Peach and plum people firmly believe that products with high cost performance are bound to win the favor of consumers and will achieve greater results.

market share

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In 2009, in the first year of the slogan "the simple consumption advocate of peach and moon cake", Tao Li company increased the production line, strictly controlled the quality, and striving to create high-quality moon cakes with the best raw materials, so as to improve the economic efficiency of the enterprises.

Relying on large-scale procurement to reduce costs, adhere to the factory to terminal marketing mode, reduce circulation links, reduce costs, and truly create high-quality, inexpensive moon cakes, so that every ordinary consumer can spend less money to eat high-end holiday products.

In 2011, the packaging image design of the peach and Lee moon cake led the consumers to attach importance to Chinese traditional festivals.

Antique

Peach blossom image

The interpretation of fashion is not only a sense of the times, but also a traditional metaphor for the Mid Autumn Festival of moon cakes.

The traditional festive atmosphere is again aroused in people's hearts, which has truly restored the "bottom color" of the Chinese nation's mid autumn festival culture.