Fast Fashion Brands Compete For Thailand Market

Thailand's clothing market in recent years in the capital, Bangkok and other places. inter-mediate strata The purchasing power has increased rapidly. Japan's "UNIQLO" brand was stationed in Thailand with the US GAP brand and opened its first local store in September. Due to the remarkable market potential in Southeast Asia, various garment enterprises have begun to expand the local community to attract fashionable young people in Thailand. market share Fierce competition.

　　 Uniqlo Thailand 1 store is located in the heart of Bangkok, a popular shopping center in the youth. The shop area is about 2750 square meters, the most in Southeast Asia. On September 9th, about 2500 people waited in line, and T-shirts and jeans were sold out instantly.

Ryui Masa, chairman and chief executive of the Japanese fast retailing company that runs the brand, stressed the significance of the opening of Thailand No. 1 shop. "UNIQLO will become the global brand, the Asian market is most important, and the success in Bangkok is a key step". However, GAP and the Spanish brand "ZARA" have already entered the shopping center before UNIQLO, and the competition between them will be Intensifying 。

Ryui stressed that "Asian cities will develop into fashion centers like Paris, London and Tokyo in 10 years". As ASEAN (ASEAN) plans to achieve regional economic integration by 2015, fast selling companies strive to open 1000 stores in the region by the end of 2020.

Local clothing industry stakeholders pointed out: "Thailand is an ideal country for economic development among ASEAN member countries, and tariff reductions after 2005 will be beneficial to foreign investment." Thailand is gradually developing into a fashionable country emerging from young designers. "As one of the bases in Southeast Asia, foreign investment will accelerate further."