Brand Shoe Enterprises Adidas Set Up China'S First Outdoor Store

Brand Adidas

It is announced that China's first Adidas outdoor franchise store has officially entered the Hongbo Century Square, Harbin.

It is reported that more than 50% of the products in Adidas outdoor franchised stores in Harbin are exclusive sales, and consumers in Harbin will be lucky to buy local unique Adidas outdoor products in this store.

At the opening ceremony of the day, Adidas and TERREX pioneers at home and abroad.

As the top brand of outdoor sports, Adidas has been committed to providing top products and equipment for outdoor athletes and enthusiasts from all over the world to help them challenge outdoor extreme sports with faster, lighter and more agile athletic performance.

Adidas also advocates the spirit of "devotion" and encourages people who share the same passion to devote themselves to the sport of love, constantly challenging themselves and surpassing themselves. This spirit has also been sought after by many famous international outdoor masters.

This is the first stop of Adidas TERREX outdoor pioneer China trip. Adidas invited five internationally renowned outdoor sports masters to show up in Harbin to help China open its first outdoor franchise store.

At the unveiling ceremony, four international outdoor masters from Beat Kammerlander, Barbara Zangerl, Bernd Zangerl and Alex Luger from Austria jointly boarded the Adidas climbing wall to remove ribbons with graceful movements.

At the ribbon ribbon cutting ceremony, a giant picture fell from the sky, marking the official opening of Adidas's first outdoor franchise store in China.

Subsequently, Lukas Irmler from Germany and two Chinese local Chen Hui took the field performance match, and the two superb skills of the flat belt won the audience's cheering.

Referring to the opening of Harbin outdoor franchise store, Li Guanyi, general manager of Adidas China North District, said: "since the entry into China's outdoor market last year, Adidas outdoor products have won the favor of many Chinese outdoors lovers with excellent design, powerful functions and fashionable style.

This time we set up the first outdoor franchise store in Harbin, the representative city of outdoor sports, hoping to better serve Chinese outdoor athletes and enthusiasts and bring them a more comprehensive and professional Adidas outdoor product.

At the same time, we hope to attract more and more Chinese people to "devote themselves to outdoor sports" to promote the development of Chinese outdoor sports and outdoor culture.

According to Li Guanyi, Harbin outdoor franchise store brings together a full range of Adidas outdoor sports equipment, including the latest debut of the 2011 autumn and winter new TERREX product line.

TERREX products not only provide outdoor sports with a full range of protection, but also pay attention to the comfort and warmth of clothing, while taking into account the weight and details of the design.

As an outdoor sports brand, Adidas brings together a strong R & D team and applies R & D advantages to outdoor product design.

For example, TERREX SOLO outdoor shoes in the main products are designed and developed by athletes like Hubel brothers and Bette cam Rand. This high-performance cross-country shoes suit every outdoor sport.

The outboard design has different partitions, suitable for all kinds of hiking and mountaineering. AdiPRENE cushioning technology moves buffer for every step.

The TERREX GORE-TEX Active Shell jacket uses highly innovative GORE-TEX Active Shell composite fabric to lighten the weight and breathability, waterproof as hard shell, breathable like a soft shell -- a perfect combination.

This jacket also uses the "Formotion" three-dimensional trimming technology to make the movement more free.

During the opening of Harbin outdoor franchise store, Adidas will also offer a variety of promotional activities: one can get a small gift at any expense in the store, buy GORE-TEX series products, a single shopping ticket full of RMB 3000 yuan, and an outdoor headlamp.