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The International Economic Environment Is Weak, And The Price Of Foreign Trade Marketing Is Declining.

2011/10/9 14:04:00 32

International Economic And Foreign Trade Marketing Environment

 

 


(Fig. 1)


 

 


(Fig. 2)


As shown in Figures 1 and 2, September 2011

foreign trade

The prosperity index closed at 1938.53 points, down 11.17% from August, and fell 5.04% at the beginning of the year, up 9.57% last year. The foreign trade price index closed at 137.45 points, down 6.85% from August, and fell 2% at the beginning of last year, up 0.56% last year.

The confidence index of foreign trade closed at 1049.57 points, down 2.54% from August.


1. In September 2011, the index of foreign trade prosperity declined.


1. the debt crisis in Europe and the United States will worsen the export environment of textile enterprises.

The world economy is facing various uncertainties.

European and American economies

In the doldrums of debt, the growth rate of the newly emerging countries is slowing down, and policymakers are scrambling to find solutions. But they have no choice but to get into difficulties and differences and face unprecedented challenges to the global economic recovery.

The recent European and American debt crisis has increased the pressure on the external economic environment of export textile and garment enterprises, and tested the operation of enterprises in the second half of the year.

The sluggish economy will lead to a decline in consumption, and Western governments prefer to restrict imports and encourage export measures, which is a great pressure on the textile and garment industry.

As a result, the export situation of small and medium sized textile enterprises in the second half of this year is still very grim, and will continue to be bumpy in fatigue.


2. the international trade situation of the textile industry is still grim.

In recent years, China has become the largest country suffering from foreign trade relief, especially anti-dumping, countervailing measures, safeguard measures and special safeguard measures. Textile is one of the most targeted products.

Despite hard negotiations, China finally settled the textile trade dispute and signed it.

textile

The memorandum does not mean that a similar quota dispute will not happen again. The international trade situation of the textile industry is still grim and the road to break through is long and arduous.


3. small and medium-sized textile and garment enterprises lack competitiveness.

The cost of raw materials has no advantages, such as rising labor costs, RMB appreciation and other negative factors.

Under the background of the turbulent global economy, consumer confidence is hard to pick up, and some of the public products are on the margins of the profits and losses. Some small businesses suffer from low product losses, financial problems are plagued, and the operation pressure of textile enterprises is large. The recovery of the entire textile industry is difficult.

Some small and medium-sized textile and garment enterprises undertake relatively insufficient outsourcing.

Small and medium-sized textile and garment enterprises themselves are not competitive enough, but in the face of multiple disadvantages such as cash flow shortage, RMB appreciation and other small and medium-sized enterprises' profit margins, coupled with the compression of profit margins of small and medium-sized enterprises, profits are more difficult. This makes the small and medium-sized textile and garment export enterprises lose confidence in the industry, and the pessimistic anticipation of the small and medium-sized enterprises increases. This pessimistic expectation or will aggravate the future difficulties of small and medium-sized enterprises.


4. the international macroeconomic turbulence has intensified and export orders have been retracted.

The domestic textile industry's export orders are insufficient, and the continuing deterioration of the European debt crisis has severely frustrated the global market. Recently, due to the aggravation of international macroeconomic turbulence, the market panic has dragged down, and some small and medium-sized export textile enterprises' foreign trade orders have dropped. On the other hand, the direction of domestic monetary control policy continues, and near the end of September, bank credit is bound to tighten again, which has become an important factor restricting the turnover of textile enterprises' capital, resulting in a reduction in export orders and some small and medium-sized textile enterprises.

The foreign economic environment is not optimistic. The rising labor costs, energy costs and pportation costs and appreciation of the renminbi and other factors this year have resulted in an increase in the annual cost of products, resulting in the pfer of large quantities of textiles and clothing to other Southeast Asian countries.

Because of the low wages of Southeast Asian workers, the loss of downstream orders has been exacerbated, resulting in a weak market demand. The backlog phenomenon of mass products has been partially highlighted, and the difficulty of capital turnover has increased.

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The 5. part is the decline of textile exports.

The foreign trade prosperity index of cotton and its blended fabric, chemical filament fabric, chemical short fiber fabric, tufted fabric, household textile fabric, curtain curtain and knitted Crochet fell unevenly.


Two, the price index of foreign trade declined in September 2011.


1., the international economic environment is weak, and the profit margins are relatively compressed.

Since the resumption of the RMB exchange rate reform in June 2010, the RMB has continued to appreciate against the US dollar, from September 30, 2011 to 1 yuan to the central parity price of RMB 6.3549 yuan.

The appreciation of the RMB against the US dollar and the increase of exchange rate risk will, to a certain extent, depress the export profits of textile and clothing, and will inevitably have a negative impact on the external demand market.

At present, the cost pressure of textile industry is outstanding, the labor force keeps rising, the credit policy is tightening up gradually, and the terminal price pmission of products is lagging behind and unsmooth.

The international economic environment is weak, the demand for export market is slowing down, the export of small and medium-sized enterprises is insufficient, and the profit margins are compressed, resulting in a decline in the foreign trade price index in September.


The 2. part is the decline in unit price of textile exports.

This period cotton and its blended fabric, chemical fiber filament fabric, chemical short fiber fabric, tufted fabric, embroidery, daily household textile fabric price index is not equal, pulling the general category price index continues to decline around the trend.


The foreign trade prosperity index is expected to rise slightly in October 2011.

The attraction of China's light textile city's creative base is stronger and stronger. Many well-known design institutions such as Korea, Italy, France and Germany have been stationed.

Zhejiang University, Zhejiang University of Technology, Zhejiang Sci-Tech University, Xi'an Polytechnic University, Xi'an Polytechnic University and other famous universities set up technology pfer centers at the creative industry base. The China Textile Information Center also set up a sub center in Keqiao, and established the national textile fabric Museum.

With the launching of the textile design competition of Chinese universities, the fashion week of China Textile City, the first Shaoxing textile fabric and pattern design competition, and the publication of the popular trend of famous Chinese designers, the textile creation in Keqiao has launched a wave of development, which has attracted the attention of the industry.

Although the international economic environment is weak, many large scale export textile enterprises in Shaoxing are market-oriented, focusing on product development, changing the development mode to meet the needs of the international market, and actively and independently innovating, taking the differentiated path of product development and improving the competitiveness of the international market of products.

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