Taobao "Riots" Upgrade &Nbsp; Small Sellers Pull Banner At Taobao Headquarters.
Taobao mall recently adjusted the renewal of investment and related rules, and the annual fee and default margin of technical services rose by 5 times to 15 times.
This caused a lot of businesses, especially small and medium-sized businesses dissatisfaction.
In October 11th, the Internet users complained all night, and suddenly they started to storm the Taobao mall.
Shop
The giant's way to declare war on Taobao.
Yesterday, with the strong response of Ma Yun and Taobao, they were seen.
network
The "siege" has escalated. As of press release, the number of participants has reached nearly 50 thousand, affecting dozens of online stores and Taobao.
Shopping Mall
Under the banner of "through train" and "Juhuasuan" two plates, millions of netizens are watching this event, which is no less than the "Tencent war 360" network event.
A new rule
Triggering "chain explosion"
In October 10th, Taobao mall released the announcement on renewal of investment and rules adjustment in 2012, raising the annual fee of technical services from 6000 yuan to 30 thousand yuan and 60 thousand yuan two grades, or 5 times to 10 times.
At the same time, the total amount of default margin has increased from 10 thousand yuan to 50 thousand yuan, 100 thousand yuan and 150 thousand yuan respectively.
That is to say, all businesses must produce an average of more than about 100000 yuan of funds before the end of the year.
Zhang Yong, President of Taobao mall, said: "if the seller of Taobao mall reaches 4.6 points in service capacity, the annual turnover will reach a certain figure. For example, if the clothing business reaches 1 million 200 thousand yuan, the service fee can be returned."
Two rules
A tool for "siege"
1, lightning shipment: "lightning delivery" refers to the seller on the basis of commitment to consumer protection services, voluntarily choose to provide one of the characteristics of services to buyers.
The Seller agrees to deliver the goods within 24, 48 or 72 hours.
Kill mode: if the goods are not delivered within a specified time, the buyer can initiate a claim application to Taobao based on this page and the rules of Taobao. Taobao will make advance payment to protect Buyer's rights and interests.
Buyers can be compensated and businesses will be deducted.
2 or 7 days, no reason to return: within 7 days after the receipt of goods (in the time of receipt of the logistics receipt), if the buyer is unwilling to complete the paction due to the subjective reasons of the buyer, the seller is obliged to provide the buyer with the replacement service. If the merchant fails to fulfill his obligations, the buyer has the right to initiate a complaint to the Taobao mall according to the rules and apply for "seven days without reason to return the goods".
Kill mode: if the merchant delivers all the goods within the stipulated time, the other party will first confirm the receipt, and then thousands of people will give 0 points or 1 points, then apply for a refund together, and the refund rate will rise immediately because it is 7 days.
October 10th: sudden "price increase" notice
In October 10th, Taobao mall released the announcement on renewal of investment and rules adjustment in 2012, raising the annual fee of technical services from 6000 yuan to 30 thousand yuan and 60 thousand yuan two grades, or 5 times to 10 times.
At the same time, the total amount of default margin has increased from 10 thousand yuan to 50 thousand yuan, 100 thousand yuan and 150 thousand yuan respectively.
For the new regulation, Taobao mall explained at that time that "to promote business more actively and seriously to conduct its business in Taobao mall", but obviously, for this "more positive and serious", all businesses must produce an average of more than about 100000 yuan of funds by the end of the year.
11 days ago, Xiamen 22 year old Li Bing (a pseudonym) has just passed the trial operation in Taobao mall. He expects the liquor market to fire at the end of the year. He has changed all the savings to about 200000 yuan.
"The rest of the money is used to rent offices, register companies, shop and maintain decorations."
He has little liquidity at hand and longs for a better future after entering the mall.
For Li Bing, the price announcement was too abrupt, which meant that he had to raise more than 160 thousand yuan by December 31st, otherwise the shop would be closed.
"But where do we go before the end of the year to make 160 thousand? If we fail to get 160 thousand, the small shop will have to withdraw from the Taobao mall. Not only will the previous preparations be in vain, but nearly 300 thousand of the liquor reserves will not know what to do.
If you do not sell channels, you can burn money.
Enter the free Taobao fair? My new store will sink instantly, and even a bubble will not run.
{page_break}
October 11th: from mutual complaint to "riot"
For a long time, Li Bing was in a daze on the Internet, then posted to the Taobao forum, and went to QQ to build up his own grief and despair.
So until 7 o'clock in the evening, he was pulled into a group of crooked (an online voice communication platform) by netizens.
This group is called the "entertainment guild", but after Li Bing entered, it was found that almost every group of friends, like his Taobao mall, was like him.
We use phonetics and words to tell the dilemma of the version and Li Bing, "complaint, cry, question, and abusive Taobao mall."
Li Bing told reporters that when he joined the group that night, there were only forty or fifty people in the group. "Everyone's stories are almost the same," he said, while someone cried at the microphone, and then cried and cried all the time.
"I don't remember when it started. The group advocate that we must act on Taobao and ask for our advice."
Li Bing said he proposed to protest at Taobao company, but eventually after secret deliberation, several group owners decided to "start the fire online first."
After the action plan was drawn up, the group owners and their friends separated to join the crowd, "posted on micro-blog, called on Wangwang (Taobao communication software), and sent the protest QQ group to the broadcast by the businessmen themselves."
On the evening of 11, 7 is the agreed time of action. Like magic, Li Bing found that the group of friends reached more than 7000 at once.
October 11th evening: return after buying, shop tycoons one after another "fall"
Han Du Yi she, Ou Sha, seven grid, UNIQLO...
These Taobao stores sell hundreds of millions of big sellers every year, and after seven o'clock on the evening of 11, they suddenly poured into the innumerable "customers".
They take almost every item, pay or choose "cash on delivery". When businessmen are wondering if they want to deliver the goods, they find that the "pro" who has just paid is already applying for a refund.
According to the rules of Taobao mall, users can have no reason to refund within 7 days, otherwise they will be penalized by Taobao mall.
"In addition to influencing the return rate of the merchant through this way, the other way is to choose cash on delivery. After the seller delivers the goods, click on the confirmation receipt immediately, then give the difference between 0 and 1 points, and lower the credit."
According to statistics, a few online shop giants mentioned above have broken tens of thousands of "returns" in just one night, but before that, they received at least one hundred applications for refund in one month.
If so, the big sellers would have to take off the goods on the shelves, such as the most responsive Korean clothing house, more than 2000 pieces of goods in one hour, all displayed "down shelves" labels, completely stopped.
Li Bing told reporters that according to the established plan, the main business of the night was to take a number of different industries' top brand shop operation, but many netizens who were still reluctant to do so did not accept it. They ranked first according to the industry sales ranking, and then the second one.
All that was left was not left.
October 12th: riots escalated, and some went to Taobao headquarters to pull banners.
The frenzied "attack" lasted all night, and some people withdrew, but more people joined.
"Try to draw more people in, and let Taobao realize the seriousness of the problem."
In such a camp, there is a "directive" from time to time.
So yesterday morning, every netizen who opened micro-blog or went to the forum found that he had missed a big Internet event which was no less than Tencent war 360. Then they began to watch and even join the ongoing war. To a certain extent, it also boosted the upgrading of the latter.
Reporters yesterday morning in Taobao mall to see, such as Han Dou, Ou Sha, seven grid and other online giant after the night crisis management plus Taobao's technical support, has been restored to business, but Chen Xin, a spokesman for the public relations department of South Korea's clothing house, said, "the attack is continuing, customer service has almost been explode, and now we rely on Taobao and the technical strength, we can barely maintain."
And from yesterday morning, the focus of the "riot" attack: Taobao mall's two major autonomous sectors, "through train" and "Juhuasuan", are also being focused on by netizens.
It is said that in the Internet world, there are more than one day, such as the "entertainment guild" stronghold, such as Baidu's "34158" post bar.
There, reporters saw several similar instructions: "before the early morning, find 50 thousand people, there is a big action."
Moreover, in October 12th, some sellers of Taobao mall pulled down banners at Taobao headquarters in Hangzhou, indicating their opposition to Taobao's policy of raising prices.
Who really hurt the siege?
Small businesses: the most important is us.
Li Bing told reporters, "if I knew the news a little earlier, I wouldn't have done so much preparation. Once the purchase came in about 200000, the rental office would be signed for 1 years, and the company should be registered."
"Taobao said that our group is" small businesses ", which can not be taken out by tens of thousands of people. We are not really big.
But have they ever considered that we are not only "small businesses" but also "new businesses".
Li Bing said, in fact, the hardest hit is their new merchants. "We came to our dreams and found that Taobao didn't even give us the chance to make a dream."
For the Taobao mall's annuity return mechanism, Li Bing thinks that is also a standard for large merchants. "In terms of clothing, the annual sales of 1 million 200 thousand, they think this request is not high, but for those who have just entered the market, who knows if they can finish? In other words, Taobao just wants to let these new ones back and forth in this way."
Big business: the biggest loss is us.
Yesterday afternoon, Chen Xin, a spokesman for the public relations department of South Korea, said in an interview with reporters that according to the target of over 300 million sales this year, "sales for nearly a day have been reduced by at least eight hundred ninety thousand."
Of course, this is not the most important thing. "The impact of malicious refund and bad reviews will continue to affect our business."
Then, another online shop giant Cao Qing, the founder of "seven grid", also said in micro-blog, "let's gather the just power to keep up with the reform.
Who are the interests of today's Internet black power? Who will be sellers without buyers? Where can we survive? Do not be bewitched by rumors, do not be exploited! We must resist the evil forces of the Internet.
"We understand the practical difficulties and situations faced by some sellers in the face of the new rules," Zou Yuan said. "But we also need to call on everyone to return to the rational path as soon as possible to solve the problem.
We will never bow to internet violence.
{page_break}
Taobao and competitors stand by each other.
Ma Yun: we did the best thing we should do.
More than 11 noon yesterday, Ma Yun wrote in his micro-blog, "in China today, it is more difficult to be a businessman, and it is more difficult to be an honest businessman. It is difficult to establish a business trust system.
There are moments in life that we need to summon up the courage to make choices.
These choices are not only common sense, contrary to reason, or even offending relatives and friends.
Even so, we may still act arbitrarily because we believe in our decisions, and we have done what we should do best.
Two hours later, Mr Ma updated micro-blog again. "We are not moral models, but we really want to be a different company in China.
We wholeheartedly help small businesses because we know the pain.
But not everyone makes money from the chamber of Commerce, and commerce is a serious knowledge.
Zhang Yong, President of Taobao mall, said that some businessmen who just started their businesses could "switch to Taobao fairs" if they did not plan to renew the mall or fail to reach the criteria for renewal.
Taobao competitor: we will not charge until next March.
Wang Bin, an e-commerce researcher and famous commentator, said in an interview with reporters yesterday that the new rules of Taobao mall were "killing two birds with one stone". "First, by raising all kinds of fees, we can filter out the incompetent sellers and reduce the proportion of counterfeit goods. Secondly, we will enhance the profitability of Taobao mall, seize the resources of brand sellers, and indirectly compete against peers."
This new rule can be said to be the one size fits all strategy adopted by Taobao. It hopes to cut the Gordian knot quickly. As Ma Yun said, though it is difficult, it still needs to be done.
Interestingly, there were two companies' concerns yesterday. One was the QQ mall with the identity of Taobao mall. Yesterday, its head responded to Taobao's "riot" incident. "From the end of this year to the peak season of next March, QQ stores will not charge."
At the same time, "we will take into consideration the minimum standards of the industry in the past, fully consider the needs of merchants, and formulate future fees."
This "storm" meeting
How to end
Taobao Mall: we will never compromise.
In October 12th, Zhang Yong, President of Taobao mall, said: "we will not tolerate internet violence and malicious attacks against other businesses, nor will we compromise with that."
So far, dozens of sellers have been attacked maliciously, and at the same time, he also said that the identity of the sellers involved in the event should be screened one by one.
Zhang Yong said that after the incident, Taobao mall contacted police for the first time, and the police have been closely monitoring and controlling the development of the incident.
Zhang Yong said: "the interests of the injured businessmen will definitely be compensated."
"Anti Taobao alliance": the mall does not change rules and does not withdraw troops.
A sponsor of the anti Taobao Alliance said in an interview yesterday that the action launched was not malicious against Taobao mall, but hoped that Taobao mall could consider the interests of small businesses more when modifying the rules.
He also said that since Taobao mall is not prepared to change the rules, then the activities of the anti Taobao alliance will continue until the Taobao mall is cancelled.
The personage emphasized that the anti Taobao alliance is operating within the scope permitted by law, but is only aimed at some rules of Taobao mall.
Legal interpretation:
Criminal liability for disrupting the market
Regardless of whether the price rises are right or wrong, the malicious attacks of small businesses are not rational or even illegal.
And later yesterday, Taobao mall public relations spokesman Yan Qiao confirmed to reporters that after receiving the report, the public security organs had begun to investigate the matter.
In this regard, the relevant legal personages also made a reading.
Zhang Fan, an associate professor of Law Department of XiangFan University School of economics and politics and law, thinks that the organized malicious attack on Taobao mall brand is a criminal act, which constitutes a crime of damaging commercial reputation and reputation of goods, according to Zhang Fan, an associate professor of Law Department of XiangFan University.
By maliciously buying, then refunding and giving 0-1 points difference, it is actually fabricating and disseminating hypocritical facts, seriously damaging the business reputation and reputation of the big sellers, causing great losses to the big sellers.
Wu Xuhua, deputy director of zhe Hou law firm in Zhejiang, and senior partner, lawyer, also said that the illegal acts of the Internet still belong to the category of legal regulation. The network is not an isolated society. It is also an integral part of the society. Network behavior is still constrained by moral, legal and other norms in reality.
He said that this part of the seller, because of Taobao's adjustment rules, gathered together to deliberate, put forward malicious attacks on Taobao mall's remarks and then took the corresponding illegal behavior, is a malicious market order disruptions, these improper behavior and illegal behavior will be bound and sanction.
In addition, the act of malicious attack may constitute a violation of the property rights of others, slander other people's goodwill, disturb the order of the market economy, bear civil and administrative responsibilities, and bear serious criminal responsibility if the consequences are serious.
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