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AWI Launched High-End Promotional Activities For Chinese Women'S Wear

2011/10/18 9:47:00 35

Chinese Women'S Clothing High-End Promotional Activities

Recently, Australian Wool Innovation Limited (AWI) launched the 2011 high-end promotion campaign for Chinese women's wear.

AWI hopes to enhance the luxury and quality of merino wool products.

Propaganda

And promotion to increase the share of high quality wool products in China's high-end women's clothing market.

At present, AWI has formed partnerships with 6 leading domestic high-end women's clothing brands, namely ICICLE (Zhi Wo), JNBY (Jiangnan Buyi), ZUKKA (Zhuo Ke), exceptions, white-collar workers, and Yi Hui.

The promotion is in the form of inviting designers from these brands to visit New South Wales, Tasmania and Western Australia to find inspiration for their respective brands of merino wool products.

The process will eventually be in the form of television documentary.

Finance

Channel broadcast.

"Nowadays, China's luxury market, like other parts of the world, is not only driven by the lure of temptation and commercial speculation. Luxury consumers are more interested in cultural heritage, excellent quality, long history and intangible value contained in exquisite skills.

They want to know the essence of brand and product.

And this activity will show the most original essence of Australian Merino wool in the screen, integrating tradition and modernity.

AWI Global Career Development Manager Sam Guthrie (Sam Csari) said.

During Australia, designers will be involved in pasture labor, such as shearing sheep, catching sheep and experiencing cowgirls.

Not only that, AWI will also be in a Merino wool.

Pasture

On the establishment of the "Wool Lab" design studio, designers will receive the creative design training of merino wool here.

Wool Lab has collected more than 500 wool yarn and fabric samples from 58 high-end manufacturers in the UK, Japan, Italy and China. Designers can choose raw materials for their design and creation for their own brand products.

The creation process of every work will be recorded and spread in the form of documentaries in the commercial, media and fashion industries, showing the unique and elegant charm of merino wool products.

"We firmly believe that Australia's Merino wool is the most naturally inspired fiber in the world.

No other fiber is comparable to the versatile properties of merino wool.

So the whole activity will focus on inspiration.

rich

Infected

Powerful women, creative designers, and creative fibers. "

Sam said.

Designers will publish experience blogs, upload photos and shoot learning clips in every place in Australia.

The TV program will meet with the audience in December 2011, when the "Wool Lab" products will be unveiled in the participating brand shops to prepare for the Chinese New Year's peak selling season at the end of January.

In addition, AWI will also set up a "Merino creative guerrilla store" in Shanghai, where all brand cooperative products will be displayed for domestic consumers.