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The Imagination And Creation Of "Product Strength" Design Management In China Fashion Conference

2011/10/21 13:31:00 42

Design Management Imagination To Create Chinese Clothing

On the afternoon of October 20, 2011, China

clothing

The parallel conference "product strength: imagination and creation of design management" was held at the Beijing International Hotel Convention Center.

Conference site

The introductory person of this parallel meeting is Professor Zhao Weiguo of Zhejiang Sci-Tech University. Speakers include Tsinghua University professor Ang Guanzhong, Rococo Design Group Chairman Jia Wei, and SWAROVSKI sales director, Wen haogfeng, director of China Regional Sales Department. Guests attending the dialogue are Wu Jianmin, Shandong Sulan dress and apparel Limited by Share Ltd, chief designer Zhao Huizhou of Shenzhen Yi Hui garment industry Co., Ltd., Guangdong Xie Bingzheng, chairman of the company, Xie Bingzheng, the design director of Beijing AI Underwear Co., Ltd. Zhang Hongyu, and the representative of the French High Fashion Association, Zhao Qian.

Zhao Weiguo, Professor of Zhejiang Sci-Tech University

At the beginning of the meeting,

Zhao Wei Guo

First of all, the theme of this parallel meeting is pointed out: "the Chinese garment industry has completed the journey of the Westerners in one hundred years in twenty years.

The clothing industry has developed to the present scale, and the brand and the market have begun to ask for the design.

Does the design need management in the end? How do you manage it? "

Professor, Academy of Fine Arts, Tsinghua University

In the crown

In the next speech, Liu Guanzhong put forward that China, a big garment country, is a big manufacturing country rather than a big brand country. "We should pform from a big manufacturing country into a big innovation country, and we should integrate technology and brand with innovation."

Jia Wei, the chairman of the Rococo design group, thinks that "the key is to carry out the work, not to be the giant of thinking and the dwarf of action."

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Guest dialogue

Jia Wei, chairman of Rococo Design Group

SWAROVSKI, China Sales Director Wen Haofeng

Wu Jianmin, chairman of Limited by Share Ltd, Shandong

In the dialogue session, entrepreneurs and designers attending the meeting shared their own experience and feelings with each other and shared their audience with each other.

Wu Jianmin thought, "the movie was invented by the French. Why can it be carried forward in Hollywood? Because Americans not only regard the movie as an art, but turn it into a commodity.

clothing

Similarly, clothing is a commodity with artistic characteristics, and clothing can not be ignored. "

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Zhao Huizhou, chief designer of Shenzhen Yi Hui garments Industrial Co., Ltd.

Xie Bingzheng, chairman of Guangdong Co., Ltd.

Xie Bingzheng talked about how to solve the positioning problem of his brand, "golf clothing is an industry of China's future development."

However, if we want to do our brand well, we must solve the problem of market positioning.

We are taking golf as a way of life as a clothing that we can wear everyday. "

Zhang Hongyu, design director of Beijing Adam Underwear Co. Ltd.

Zhang Hongyu, from the love underwear, stressed the importance of teamwork, while Zhao Huizhou talked about his feelings from the perspective of brand inheritance and team management.

"Let the brand spirit become a DNA, and then be executed by the team."

French High Fashion Association Chinese representative Zhao Qian

As the Chinese representative of the French High Fashion Association, Zhao Qian expounded the problem of design management from two different cultural backgrounds. "Design belongs to the human race, so it must first be inclusive, and at the same time be able to share it. Similarly, designers can only tolerate and share it, so that the ultimate potential of every designer can be realized."

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Mao Jihong, chairman of state Fashion Design Co., Ltd.

Finally, Mao Jihong quoted Jobs's speech to end this thematic parallel meeting. "Your time is limited, so don't waste it on other people's life.

Don't be trapped by dogma, which is reflected in other people's thinking. Don't let the noise of other's opinions drown out your inner voice. The most important thing is to have the courage to listen to your heart and intuition.