Yu Zhaolin's Pragmatic Pursuit Of Warm Underwear

Recently, a lot of networks have exposed the "cashmere content of Yu Zhaolin's thermal underwear label 10% has been tested for 0" news, a time "fake wool" incident was stir up, consumers to the old brand "Yu Zhaolin" warm underwear quality noncommittal, some people talk about "Yu" color change, "Yu Zhaolin" to the top of the storm.

Such malicious competitive means of unfair competition have been common in commercial competition. "Yu Zhaolin" said that this kind of malicious speculation is strange. What we need to do is to fulfill our service commitments and uphold our service concept. Our competition is about principles and fair competition. True gold is not afraid of fire. Product competition must be based on quality and service should start from conscience.

Brands and consumers insist on being a salesman's pretentious composure or someone in the Internet world. The author understands through Internet marketing insiders that this is just a marketing strategy, and there is no real or false question. In fact, the true and false product quality is only the most clear part of the marketer. As far as marketing is concerned, this is a big fight, and the real and true in the art of war is the highest.

At present, this marketing strategy is somewhat outdated. It is a bit stupid to pull a cart. Of course, it takes a long time to drive a car, and sometimes it has to attract the attention of its competitors. Now, big enterprises like Yu Zhaolin can not and do not need to rely on Jerry building to gain competitive advantage. Some enterprises with financing difficulties sometimes take risks to save the cost of raw materials to a certain extent. "Yu Zhaolin" has no such problems in terms of development.

In addition, the reporter also learned from the corporate legal person who has been working with Yu Zhaolin. "Jerry building is like destroying the the Great Wall." the purpose of "Yu Zhaolin" tells us that he is not pursuing the "profiteering management" in the traditional commercial operation, but focuses on the long-term brand marketing strategy.

After much understanding, the reporters gathered material from each other and found that the so-called "fake wool" incident was just a matter of ulterior motives. Before "Yu Zhaolin" was bought by a private enterprise in Yiwu, after a careful strategic adjustment and re listing, sales performance improved day by day, and only 2 million sales were sold in only 09 years. Some other illegal traders took advantage of the "Yu Zhaolin" banner. After that, the dealers and manufacturers of counterfeit "Yu Zhaolin" fled. In order to standardize the market, Shanghai Zhao Lin industry decided to recall the inventory products for 09 years. This incident was exploited by competitors, and it was difficult to shake up the competitive power of Yu Zhaolin through unfair speculation.

It is understood that this is not the first time that "Yu Zhaolin" has been "counterfeited". According to Sina's reprint of the three Qin Metropolis Daily, in November 28th, the Bureau of fair trade of the Provincial Bureau of industry and commerce, according to the reports of the masses, has temporarily suspended over 900 sets of thermal underwear which is suspected of infringement of commercial labels in the wholesale section of Xi'an rehabilitation Road trading square, and will punish the parties according to the trademark law. According to reports, the hot underwear, which is suspected of trademark infringement, is produced by Anhui Lixing Knitting Co., Ltd., and the "Yu Zhaolin" patented product is produced at a wholesale point of Xi'an rehabilitation Road Plaza, and the word "Li Xing" patent product is also printed on the outer packaging. However, the word "Li Xing" is very small, while the "Yu Zhaolin" three words are extremely striking and easy to induce consumers. Similarly, Sina posted the Yangtze Evening News that Yu Zhaolin was selling well all over the country. In October 16, 2001, a printed black spot in Jiangsu was held up for alleged counterfeit "Yu Zhaolin".

At present, the fierce competition in the thermal underwear market leads to the uneven quality of the products, such as "Yu Zhaolin" brand enterprises. It is hard for them to recognize the trademarks of the enterprises and purchase them from the regular brand stores or flagship stores registered by the trade and Industry Bureau.