Elite Gathered In Wenzhou To Participate In Shoe Enterprise Marketing Layout

During the Spring Festival, the marketing elite of Wenzhou shoes distributed in all parts of the country gathered in Wenzhou to take part in the marketing layout of Wenzhou shoe enterprises.

The small building listened to the spring rain all night, and sold the yellow flowers in the deep lane in the Ming Dynasty.

Can Wenzhou shoes rise again in 2005?

How will Wenzhou shoes get out of the trough?

Why are Wenzhou shoes attacking cities and towns?

To this end, let's take a look at the 2005 marketing layout of Wenzhou's well-known shoe makers, such as Kangnai and red dragonfly, with a view to understanding the trend of Wenzhou footwear industry and thinking about it.

Kangnai: Zheng Xiukang, chairman of Kangnai group, said that 2005 will be the opportunity and benefit year for Kangnai group's rapid development.

In 2005, the rapid development of Kangnai group had many advantages: first, after 25 years of market tests, Kangnai group's competitive advantage was significantly improved, and management elements such as talent, capital, technology and equipment were strengthened, and formed Kangnai's brand, development and marketing network three advantages.

Second, leather shoes are necessities for life, and there is great potential for expanding consumer markets at home and abroad.

Third, after the Kangnai group moved to the new industrial park in 2004, the employees' working and living environment improved significantly. The employees were more confident in the development of Kangnai group and Kangnai brand, and the cohesion of the enterprise was enhanced.

Red Dragonfly: the "blue sky system" tackled 2005. It was the 10th anniversary year of the Red Dragonfly Group in Daqing.

In February 20th, at the Red Dragonfly 2005 marketing working conference, the theme of impromptu speech by Qian Jinbo, chairman of Red Dragonfly Group, was "zeroing, crossing 2005".

Qian Jinbo said that 10th anniversary is a new starting point for the red dragonfly, and the Red Dragonfly needs to achieve a new leap.

In the marketing report, Wang Jianbin, general manager of Red Dragonfly marketing company, pointed out that in 2005 the red dragon Dragonfly marketing "blue sky system" will be the key year, and the Red Dragonfly marketing network will face the real pformation and upgrading challenges.

Japan and Thailand: to promote the "Solar Plan", Jin Zhefu, chairman of the Thai footwear industry, said that 2005 is the "service year" of the "Sun program" of Japan and Thailand.

Japan and Thailand will take service as the main line in 2005, not only fully attaching importance to the role of service in marketing, strengthening the service organization ability of distribution centers and offices, but also deepening the service connotation of dealers at all levels.

This is also the inherent requirement of implementing the service strategy in the "Solar Plan" and "service year".

Jie Hao: looking forward to the success of Daldry, general manager of Jie Hao shoes, said that because of the "seamless coverage" policy implemented by the strong brands, the blank market has become very scarce and precious.

The development of blank market is also a main channel to ensure the growth of sales volume this year.

For the footwear industry, the development and promotion of new products, the promotion of weak markets and the development of new markets are the three main lines of ensuring growth in 2005.

Paul Knight: marketing force, Jin Zhe, chairman of Paul Knight shoes, said that in 2005, development is the theme of Paul Knight shoe industry. Attention to detail and efficiency is its direction and goal.

In 2004, Paul Knight shoes industry developed rapidly, and already had more than 10 marketing areas and more than 500 sales outlets in the Chinese market.

Jin Zhexin said that this year Paul Knight shoes industry will pay more attention to detail marketing, consolidate and maintain the existing marketing outlets, and optimize and enhance an efficient and pragmatic marketing management system, so as to create a good atmosphere for full marketing.

Huafeng: Hua Feng shoes, known for its standardization and visualization, is famous for its shoes. The marketing layout in 2005 is to make the market network more standardized and visualized.

Wang Hua, chairman of Huafeng footwear industry, disclosed that standardization is aimed at the existing market network management, and the visualization is aimed at the terminal standard of the market.

Such a layout is not only the demand of Huafeng shoe industry's existing market, but also helps to enhance the market influence of the brand.