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Hangzhou: Jewelry Customization At That Time

2011/11/1 15:50:00 21

If you think that wearing Cartire's Love diamond ring and hanging Tiffany's Keys necklace can "Hold" hold the scene, then you probably have to reflect on whether you are Fashion enough.

For Hangzhou people who are more and more fashionable and bold, they are mass produced.

Major suit

It has not been enough to show its individuality, so various high-end custom-made products have been popular.

After the custom of making clothes became old news, jewelry customization as a new gadget began to enter Hangzhou city.

Someone was ten years ago.

Custom jewelry has been made.

In fact, as early as ten years ago, there were some trends.

sophisticated

The Hangzhou people customize jewelry in touch with some sense.

According to Mr. Yu, the jewelry floor of Hangzhou Tower, at that time there was a repair department in their shopping malls. At that time, some people took things like jade at home, and asked the teacher in charge of the repair department to make decorations.

Ten years later, the real sense of private jewellery custom came to Hangzhou.

It is understood that this custom jewelry service often requires customers to communicate with designers for a long time. From the first contact to the whole jewelry production, it usually takes two months, longer or even five months.

And the whole process of customization, from raw material selection, style design, until the final product, the guests have a high degree of participation.

"We will guide our guests to make some choices that are suitable for us, instead of telling them stiffly" you should choose this. "

There are many people, such as buying a ring, who like it as a whole, but always say, "I think everything else is fine, but if so, it would be better."

And customization is to help guests stop this subjunctive mood and let everything have no regrets.

Fei Liu, the British Royal jewellery designer who was invited to Hangzhou recently, believes that jewellery is the most intimate thing, and its customized market has great room for development.

Hangzhou people are "stink".

Designers are full of confidence.

Mr. Pan, who is currently in charge of Hangzhou Tower jewelry club, is also optimistic about the potential of jewelry consumption.

He believes that with the fission of China's jewelry market, there will be more and more demand for personalization, which will bring more space for designer brand.

The Hangzhou people's "love of beauty" is what has just intervened in this market.

business

And designers are very excited.

For many years, the Fei Liu, who has worked in the fashion circle in Britain and has worked in Beijing, Shanghai, Guangzhou and other places in recent years, admits, "Guangdong guests are very pragmatic, so they often focus on the price performance of customized materials.

While the Shanghai guests catch up with the trend, they often sacrifice their personal preferences for the sake of beauty.

Beijing guests have higher requirements for comfort than any other aspect.

In contrast, the Hangzhou people's thinking is broadened and will not be fetters by traditional aesthetics.

They are often willing to accept new things with a try.

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Jewelry making in China

Correct guidance is the key.

Although there is a very good growth soil, but the industry believes that jewelry customization as a new industry, it will take a long time to cultivate.

"Making jewelry in Britain is easier than customizing in China.

Because most of the guests there already know the whole process of customization. After they reach a tacit understanding with a designer, they will trust the designer very much, thus making the whole process of design communication more smoothly.

Most customers in the Chinese market do not know much about jewelry customization, designers and their own aesthetics, which will cause a lot of communication problems.

Fei Liu feels that making customization in China requires first to guide guests to develop correct ideas.

In addition to the cultivation of consumers, the industry itself needs some time to grow.

As Mr. Yu said, jewelry customization does not mean a 1 carat diamond, with a few claw to set it so simple.

It needs a very professional management personnel, needs a very specific platform, and needs a very mature designer.

It is precisely because of this that the threshold of jewelry customization is very high. There is no doubt that it will become the most high-end way of jewelry sales in the future.