Textile Brand Culture Will Usher In A Rapid Upgrading Of Brand Concentration.

2011/11/4 9:06:00 23

The reporter learned from the recent Boao forum of Chinese textile brand culture that the next ten years are the trend of China's big textile country.

Spin

The crucial period of a powerful nation.

Textile power is more emphasis on "value" than textile giants. Brand culture is the core of value creation in textile industry.

brand

Culture will usher in a rapid upgrading period of brand concentration.

According to the August 2011 annual sales information of the domestic consumer goods market released by the China industrial enterprise information release center in 2010, brand consumption has become the mainstream of the market, and 66.34% of the purchasing power has been invested in the famous brand.

According to the situation of textile and clothing sales market, the market share of ten strong brands in 2010 was 44.78% on average, and the brand concentration degree increased by 10.48 percentage points compared with 2006, showing an increasing trend year by year.

Du Yuzhou, President of China Textile Industry Association, said the branding and personalization of consumer behavior in the domestic textile consumer market.

Vogue

The trend will be more obvious.

The diversification of market choice determines the diversity of brand culture. Only the textile and garment brands with distinctive brand culture personality can take the advantage in the future market competition.