China Textile Brand Culture Boao Forum
Recently, "China's textile brand culture"
Boao Forum
In Boao, Hainan, more than 280 delegates from all over the country spoke of textile brand building.
This forum is from China.
Spin
The industrial association and the China Textile Enterprise Culture Construction Association are jointly organized by Beijing Guanghua Textile Group Co., Ltd.
The conference commended the 51 "China textile brand culture 50 strong" enterprises such as Bosideng and 29 entrepreneurs who made outstanding contributions to the textile brand culture construction.
brand
The leader of Cultural Construction Award was held, and the first report on the development of China's textile brand culture was held.
Du Yuzhou, President of the China Textile Industry Association, pointed out that although China is a large textile country, it is still a weak brand country. The textile industry is changing from strength to strength and needs a large number of leading figures.
It is hoped that the whole industry should learn from their experience in brand culture construction, enhance the level of textile brand culture construction, and promote China's brand culture.
Textile brand
The implementation of strategy will speed up the construction of textile brand power.
President Du Yuzhou emphasized that the brand value of the whole industry must be improved, including the brand value of the enterprise, the brand value of the product, the brand value of the region, and the brand value of the country.
Competitive power
One of the concentrated expressions.
In addition, the "China textile brand culture development report" first appeared in the forum.
It is reported that the report is divided into four parts, namely, "topic report", "typical case", "personage style" and "data collection". It is the first comprehensive research report on brand culture in textile industry. It is a good reference for promoting the construction of textile power and accelerating the cultivation of independent brand.
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