15 Years Of Construction In Jinjiang: From "Brand Capital" To "Cradle Of Country" Cradle

Over the past few years, Jinjiang has picked up thirteen titles, including "China Shoes Capital", "China Umbrella capital", "China zipper capital", "famous underwear town of China", "famous town of Chinese casual wear", "famous town of Chinese weaving" and "famous sports clothing town of China".

The picture shows the production workshop of a textile enterprise in Jinjiang.

He may not know the place of Jinjiang, but few people are not familiar with Jinjiang's products.

Food in your mouth, clothes on your body, shoes on your feet, umbrellas in your hand, paper towels in your home, tiles for building and decoration.

Inadvertently, Jinjiang products have penetrated into people's daily life.

Peace, heart, India, yako, relatives, pan pan, Anta, XTEP, del Hui, seven wolves, nine Mu Wang...

These well-known brand names are all produced in Jinjiang.

It is said that a Jinjiang native came back to Hongkong to buy a quality brand name jacket. After looking closely at the origin of the English logo, it was discovered that the telephone area code was actually Jinjiang, originally from the Jinjiang.

We should rely on private economy and industrial agglomeration to form industrial clusters, so as to develop industrial clusters and promote industrialization and urbanization.

Jinjiang has become the cradle of "brand capital" and "country name".

As of November this year, Jinjiang has seventy-nine well-known trademarks in China, twenty-four famous brand products in China, two famous brand products in China, seventy-six items in the national inspection free products, thirteen regional brands, five brands in Asia five hundred, ten trademarks in China's most valuable trademarks and five hundred brands, and three brands in the Chinese industry logo brand.

Over the past few years, Jinjiang has also picked up thirteen titles, including "China Shoes Capital", "China Umbrella capital", "China zipper capital", "famous underwear town of China", "famous town of Chinese casual wear", "famous town of Chinese weaving" and "famous sports clothing town of China".

So many brands are gathered in a county area, which is the only one in the mainland.

The global market research firm TNS (Tens) two 00 six annual report, which is listed in the UK, shows that six kinds of indexes, such as the production and sale of jackets, the production and sale of accessories, the production and sale of jacket brands, the processing and production of the jackets, the growth rate and the brand year, etc., are compared to the five major clothing areas in the world and the strength of five major garment cities in China, and the following conclusions are drawn: the Jinjiang jacket's own brand is two, 00, five, and sixty-seven million, accounting for forty-one point six percent of the total sales volume of China's cities. In the global urban market, the proportion of Jinjiang's jacket sales accounts for forty-one point six percent.

That is to say, in the global urban market, twenty-one out of every one hundred jackets come from Jinjiang.

The overall strength of the jacket industry in Jinjiang's textile and apparel industry in terms of production and sales ranks the highest in the world, and its total value is more than twice that of New York, which is in the second place.

Jinjiang has another name for the world jacket capital.

Jinjiang sports and tourism shoes accounted for forty percent of the total output of tourism and sports shoes, accounting for twenty percent of the world's total output, and the output of outer wall bricks accounted for sixty-five percent of the total output of the country. The glazed tile basically monopolized the national market; candy production accounted for twenty percent of the total output of the country; the output and export volume of umbrellas accounted for eighteen percent and twenty-six point seven percent of the national total respectively.

Looking back at the growth path of "brand capital", Yang Yi, the Secretary of the Jinjiang Municipal Committee of the CPC, summed up the three stages of "accumulation", "momentum" and "opportunity", and its secret lies in independent innovation.

At the beginning of the reform and opening up, Jinjiang people began to produce "made foreign goods" from household workshops and raw materials processing by making use of "idle money, idle rooms and idle people", and then developed into OEM processing, completing the accumulation stage of "ready to go".

After ten years of doing other people's brands and earning only their own processing fees, Jinjiang has entered a period of vigorous "licensing".

At this stage, the government's guidance has played a huge role.

Over the past few years, the city government has given 101000000 yuan to reward the brand companies.

From the strategy of "brand building market" to the implementation of enterprise independent innovation strategy, Jinjiang has achieved another leap.

At present, one hundred and ninety-six manufacturing enterprises with billions of output value have built their own R & D centers.

With the strong support of independent innovation, the aggregation effect of "brand capital" in Jinjiang has become increasingly prominent, which has led to the continuous strong growth of the city's economy.