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Quanzhou Shoe Enterprises Build Their Own Network Mall And Get Rid Of Taobao Dependence

2011/11/16 14:04:00 20

Shoe Enterprises Build Their Own Mall And Get Rid Of Dependence

More than 20 years ago, a pair of the most common export rubber shoes sold for 3 dollars in the US market. Now, the same shoes in the United States still sell for 3 dollars.

In the past 20 years, how many times did the cost of raw materials and labor cost rise in the Chinese market? Han Yaomin worked as an export footwear inspector for more than 20 years at the Changzhou entry exit inspection and Quarantine Bureau.

Low end shoes

The small profits are deeply touched by the gloomy living conditions of thousands of export footwear enterprises across the country.

Light is going nowhere.

But let Han Yaomin this "old test" is pleased that in Changzhou, there are still footwear export enterprises to re integrate resources and expand the market, in the face of adversity, renewed vitality.

Changzhou Xingpeng Shoes Co., Ltd., located in Dongqing Peace Industrial Park, started from making shoes moulds, and began to turn to footwear processing export in 2007. After two or three years of struggle, this year, the export volume of enterprises has exceeded one million pairs, and the profit space has been significantly improved.

Zhu Jianping, general manager of the company, told reporters that when he first built a factory, he could only take some low-end goods with large volume and low price, and exported to large supermarkets in the United States, with a pair of finished shoes at a minimum price of 9.9 dollars, with a maximum price of 19.99 dollars.

Although about 700000 pairs of shoes were exported in 2007, almost no money was made.

Since 2010, affected by the financial crisis,

Raw material

And labor prices rose by 30% to 40%, especially when the main raw material produced by the company increased from 22 thousand yuan / ton to nearly 40 thousand yuan / ton.

Although the retail price of finished shoes has been raised slightly, it is almost negligible in the face of huge cost increase.

Bulk to small order

In order to improve the viability of enterprises, Xingpeng began to work hard from strong quality and strategic pformation.

Since last year, enterprises have changed the style of large quantities of orders, forcing themselves to take more small orders.

Xing Peng used to make more than ten fixed products all the year round. Now, the order batch of a month can reach two hundred or three hundred.

Small orders have many kinds of processes.

Administration

The demand is higher, although it brings many challenges to the organization and production of the factory, it also helps them gain higher profits while constantly improving production and management level.

Through small orders, workers contacted and mastered all kinds of shoemaking technology, and management also learned to scientifically and efficiently co-ordinate production.

At the same time, through upgrading equipment, regularly organizing staff training, adjusting recipes, sending designers to exchange and study in large factories and other means, enterprises have gained experience and broaden their horizons, and the quality of products has improved rapidly.

Improving quality and big brand cooperation

In terms of their business strategy, they turned to cooperate with high-end brands and carefully selected high value-added products.

Now there are big brands such as Ralph Lauren, SNOOP, PONY and so on.

Finished products in Enterprises

Shoe show

In the room, a famous brand shoe with fine workmanship, smooth corners and blemishes will be put on sale.

Zhu Jianping said frankly, at the beginning of the factory building, their craft quality was far from the present level. Otherwise, they should not intensify their training, so the enterprises could not only get the opportunity to cooperate with the big brands, but would not be evaluated by Ralph Lauren as the leader in the Chinese cooperative factories.

Take the initiative to design

In today's market, the stronger the capability of independent research and development, the more competitive it is.

With the help of Changzhou entry exit inspection and Quarantine Bureau, Xingpeng, a low-end shoe manufacturer, has made steady progress in its own R & D design.

They extend the fabric used for clothing and bags to the production of vulcanized shoes, with the addition of bead designs on them.

The company cooperates with a fashion brand in the US.

Bead shoes

With beautiful and unique appearance, it has won many American young people's affection.

It is worth mentioning that this product from material selection to appearance design and development proofing is undertaken by Xingpeng shoes industry. Because it embodies more "Xingpeng elements", the profit of the shoe is more than that of POLO.

Big brands

Processing is 5% higher.

At present, there are 20 export and footwear registration enterprises in Changzhou. The export pass rate has reached 100% this year, especially since the third quarter. The export footwear products in Changzhou have rebounded sharply, and the export volume and value have increased by 9.6% and 5.5% respectively compared with the same period last year.