The Market Competitiveness Of Professional Sports Shoes Is Becoming Increasingly Prominent.

In November 20, 2011, the Nanjing Youth Olympic Games entered the countdown for 1000 days. The Nanjing Youth Olympic Organizing Committee held a grand day countdown card ceremony in Drum Tower Square, making this grand youth sports event once again become the focus of attention.

This also shows the increasingly vigorous development of China's youth sports events.

In recent years, many new domestic competitions, such as primary school handball tournament, Junior Baseball League, junior tennis championship and junior Hockey Championships, have attracted the attention and participation of the majority of children, and have also promoted their consumption of sports shoes and other sporting goods.

According to the statistics of children's consumption, children's consumption now accounts for about 30% of the total household expenditure.

Among them, children's sporting goods is an important item.

In children's eyes, sports and toys are always indispensable material and spiritual enjoyment.

Compared with the increasingly saturated adult sports shoes, the market for children's sports shoes is facing unprecedented opportunities for development.

However, at present, our country is really specialized in production.

Some excellent shoe enterprises in China have made positive efforts in this regard. They not only focus on children's sports development of professional tennis shoes, professional basketball shoes, professional tennis shoes and other products, but also pay more attention to the characteristics of children's movement in product structure, product function and design concept.

Lining, Anta, 361 degrees and other adult sports brands have also extended their professional sports spirit to the field of children's shoes.

Some experts believe that, with the intervention of the new forces, the potential of the domestic children's professional sports market will be speeded up.