Warm Winter Causes Quanzhou Shoe Industry To Encounter "Cold Winter"

"The northern city of ice" in mid November. Harbin It's supposed to be ice and snow, but the weather is surprisingly warm this year. Chen Xiangjiang, general agent of Heilongjiang sporting goods Co., Ltd. is puzzled. Coincidentally, reporters from several local systems Shoe enterprises The industry learned that dealers in Urumqi, Shenyang, Xi'an, Taiyuan, Changchun and other places complained to headquarters about the abnormal temperature this year, affecting the sales of winter products.

Meteorological experts said that China has 30 years of a cycle of cold and warm alternation. At present, China is in a warmer cycle, and the temperature is higher than that of the same period. And for the "shoe industry" footwear industry, this warm winter will undoubtedly allow enterprises and agents to enter the "cold winter".

Sales reduced by 30%

"This year's sales have been relatively weak, coupled with the temperature has been hot, the overall performance of the recession." Chen Xiangjiang told reporters that compared with previous years, the warm winter this year reduced sales by more than 30%, and for the Northeast market, the current sales of shoes in winter have been basically settled. Even if the weather turns cold in the future, sales will hardly be much improved.

"The recent temperature in Ji'nan is around 10 degrees Celsius, and there is no sense of winter coming, so the sales of our winter shoes have not basically started yet." At ABC Children's shoes Ke Xiaohu, head of sales in Ji'nan, looks at the fact that the high temperature has cut the urgency of parents buying cold cotton shoes for children, which has a significant retardation effect on terminal sales.

Reporters learned from several enterprises' ERP backstage systems that this year's total sales figures for shoes and shoes in autumn and winter have declined by 20%-30% compared with the same period last year.

Sharp decline in orders

"Last year, the bottom of cotton shoes was still delivered in December, and there was basically no order at the beginning of November this year." Hua Ming, director of production of UCC snow boots and shoe materials, told reporters that because some shoe materials business was aimed at small and medium-sized shoe making enterprises, dealers did not dare to purchase large quantities of shoes, and shoes factories did not dare to make full effort. The weakness of the sales market was quickly transmitted to shoe material suppliers through small shoe factories.

"At this time last year, we pushed the new orders coming from customers. This year's situation is that the orders placed before customers are temporarily returned." Mr. Lin, the boss of a shoe factory in Jinjiang, told reporters reluctantly. Due to lack of orders, Mr. Lin's factory is under construction. He is discussing with other enterprises about "factory".

According to the insiders, as small businesses usually take wholesale channels, and wholesale traders usually sell batches of orders in batches during the sales cycle, the impact of this year's warm winter phenomenon on enterprises is less and less orders and smaller orders.

Ordering next year

It is also understood that, in general, manufacturers will arrange production plans according to the order. Many enterprises have sent all the goods in winter before the winter has arrived. Therefore, the direct impact of warm winter on manufacturers is not large in the near future. "But for relatively disadvantaged enterprises, the sales decline of agents will immediately affect the reflux of loans and the next season's orders." Chen Guiyuan, assistant general manager of the outdoor group, told reporters.

"Abnormal weather is not only affecting sales, but also entangled in the fact that we are even disrupting the distribution cycle." A local sports shoes brand agent in Nanjing area, Mr. Liu told reporters that before the "warm autumn" directly led to the extension of the autumn shoe sales cycle, and the current "warm winter" also made the winter shoe sales immovable, agents can only take the lead in selling the finished shoes in the terminal stores to promote sales.

"If these shoes are on sale, if they fail to be sold as scheduled, they will become inventories once the season changes. Once the inventory is generated, a lot of money will be left behind, which will not only affect the return of the money to the head office, but also affect the order next year." Chen Xiangjiang told reporters.