Haining Home Textiles Wins Zhejiang Regional Brand Title

After Ma Bridge warp knitting and Haining leather successfully created Zhejiang regional brand, " Haining "Home textiles" recently also won the Zhejiang regional brand name. So far, three traditional characteristics of Haining industry All have won the Zhejiang regional brand name.

Cao Yaoqiang, President of the home textile association, said that the award of Haining home textiles will change the past single home textile enterprises. brand The phenomenon of small impact plays an important role in the transformation and upgrading of Haining's home textile industry, the implementation of regional brand strategy and the sustainable development of Haining's home textile industrial cluster.

Haining home textiles has gone through three stages: starting, development and upgrading. It has formed the Haining characteristic industry economy based on the cluster of small and medium sized textile enterprises, supported by characteristic industrial zones and specialized market. In recent years, Haining home textiles has made a major contribution to the protection of intellectual property rights, the implementation of alliance standards, the promotion of technological innovation and brand cultivation. In August this year, at the Haining Home Textile Expo, the office of intellectual property protection of Xu Cun was set up, and the measures such as receiving copyright registration and accepting reports were launched on the same day, which further enhanced the protection of enterprise innovation and increased the infringement of copyright infringement. In addition, a reward and support policy for copyright registration was also issued, which rewarded 1000 yuan for each company's copyright claim in 2011. Haining home textiles actively promotes regional quality improvement. In March 28th, the Haining City home textile industry "start up the implementation of the standard of alliance for decorative woven fabrics" started the conference in Xu village. On the same day, Xu village 12 home textile backbone enterprises were absorbed into the first alliance standard member units and the licensing. At present, the second batch of alliance member units and 45 enterprises have completed the registration process, and now enter the filing stage.

Haining home textile has a long history of creating brand. In the past 8 years, especially the annual autumn Furniture Fair in Shanghai, Haining has attracted more and more exhibitors, making it an important platform for publicity and promotion. At the top of each exhibitor's exhibition hall, the "Haining home textile" red leaf yellow character is installed on the top of the exhibition hall. The picture is very striking. The whole pavilion of Haining is very impressive, attracting the eyes of Chinese and foreign businessmen and expanding Haining. Home textiles " Regional visibility and influence.

Promoting industry Transformation During the development, a number of leading domestic textile enterprises have been upgrading their equipment, increasing technological innovation and product innovation, and promoting sustainable development of the industry. Haining Jetta textile decoration Co., Ltd. invested 20 million yuan to introduce 8 Belgian high-end jacquard looms and a German finishing machine to improve product innovation ability; Haining Sheng Yu Fabric Co., Ltd. invested about 20000000 yuan to independently develop innovative jacquard shading curtain fabrics; Zhejiang nuoyang Textile Co., Ltd. not only imported high-grade rapier looms from abroad to produce high-grade cut products, but also was awarded the new product of Zhejiang provincial level, and the company also bought Italy MDV brand, and deduced the story of "snake swallow elephants".

Cao Yaoqiang said that Haining home textiles will take Zhejiang regional brand as an opportunity to make full use of brand resources, strengthen brand building efforts, accelerate the implementation of industry alliance standards, improve the overall quality and industrial level of the industry, further enhance the influence of Haining home textile industry in the international market and improve the market share; encourage industry and enterprises to speed up innovation and speed up the pace of innovation in products, equipment, technology and technology.