Jumping To Cultural And Creative Industries

More than 100 media and more than 200 journalists went to a border area to attract their attention. It is the trend of Humen's clothing industry.

The opening ceremony again brought stars to Humen.

The opening ceremony is hosted by Dongguan East Lake Culture Communication Co., Ltd., by He Jiong, the famous host of Hunan satellite TV.

Although the weather is cold, the rain is continuous, the cold wind is blowing, and the four creative performances of the creative opening show, such as happiness, fashion, world wind and win the future, have produced a sumptuous meal.

This trade fair reflects the government's guidance to the creative breakthrough in the clothing industry from many angles: the special exhibition booth is more than 80% years old; the T show is ingenious, and the S shape design is convenient to observe and take pictures; "the top ten designers in China", Feng Lu, "the top ten designer of Guangdong", and the "top ten designer of Guangdong", released by YISHION, YISHION group, Xingcheng international, Ying Hui clothing enterprise, Weiyuan vocational middle school student's special performance, Yi Na Wei dress 2012 fashion release and so on.

YISHION's "space-time shuttle show", the background props, has great imagination and cultural details: once back to the past, feel the retro nostalgic smell; suddenly appreciate the present, publicize the modern urban fashion; now fly to the future, dream into a new era of science and technology, a brand-new visual impact, showing a new appearance of "YISHION" spanning time and space.

The "Humen Cup" International Youth Design (women's wear) competition is a banner of China's fashion and creative industries. The competition has always enjoyed the highest reputation and the largest number of participants.

The theme of the twelfth Humen Cup International Youth Design Women's dress competition is "Declaration of the earth", which aims to guide young designers to pay attention to human destruction, natural disasters and other issues.

The works are mostly made of green fabrics, full of fantastic ideas and fruitful results.

The "Brainteasers problem" of gold award not only deducts the concept of "one coat and more wear", but also provides consumers with room for recreation, and advocates scientific spirit. It emphasizes the importance of physical academic thinking and mathematical models in realizing diversified and multi-functional fashion design.

The 2011 China US Textile Industry Federation sponsored the Humen Sino US clothing brand cooperation development symposium, focusing on the internationalization of Chinese and American clothing brands, the merger and promotion of the 20 brands of clothing in the United States, the signing of the strategic cooperation between Humen clothing brand and the American apparel brand, the exchange of American clothing brand into the Chinese market, the discussion of China's clothing brand entering the US market, the Sino US clothing brand merger and acquisition policy, the leadership of the Ministry of Commerce and the China Textile Information Center, the leaders of Dongguan, Humen town government, the representatives of the US clothing brand, and the main responsible persons of the domestic textile, dyeing and garment enterprises.

In order to achieve the strategic goal of "one city, three systems and five leaps," the new Humen Town Committee and town government spare no effort to promote the high-end development of the garment industry.

Through the pformation of enterprise system, business mode, equipment and technology, human resources and other aspects, it occupies two high-end links of R & D and brand marketing in the industry chain, and strengthens the design drive to build the creative industrial base of Weiyuan island and the cultural creative street around the gogong hill.

Humen has implemented the leading supporting policy of industrial design, actively introduced Hongkong resources, set up a professional and internationalized design platform and designers team, and established a garment design base to boost industrial upgrading.

To enhance the radiation of famous brand names, Humen guides enterprises and industries to integrate R & D design, standard setting and marketing innovation with brand building, and implement the strategy of "brand building and brand strengthening".

Humen relies on the Convention and Exhibition Center to expand the radiation of Humen trade fair, textile fabric accessories exhibition and textile and clothing machinery and equipment exhibition.

At the same time, Humen seize the implementation of the "Pearl River Delta region reform and development plan (2008-2020)" and the development opportunities of deepening economic globalization, and build "big Humen, big market, big trade, big circulation" pattern concept, planning the four main logistics gathering areas, such as Sha Jiao Kong logistics gathering area, Binhai Road Logistics gathering area, South Gate logistics gathering area and coastal logistics gathering area, and strive to promote the development of Humen logistics industry, and make Humen become an important modern logistics hub and gathering place in the Pearl River Delta, providing a good foundation for expanding the radiation level of the garment industry.

The theme of this fair is "love life and love fashion". Through the fashion show, seminar, design contest and other carriers, we will lead the creative idea to promote creative design so as to accelerate the pformation from fashion manufacturing center and trading center to fashion center, creative center and design center in Humen.

In just 4 days, the sixteenth China (Humen) International Fashion Fair entered 900 thousand professional spectators, with a turnover of 4 billion 800 million yuan.

To help enterprises expand the market to participate in the new opportunities of international competition, Humen will build a professional exhibition center in 2013, and improve the operation mechanism of the apparel industry in the mainland to expand the domestic market.

Since last year, Humen has invested about 20000000 yuan to hold 2010 Dongguan Humen clothing and electronic information products (Zhengzhou) exhibition fair, 2011 Dongguan Humen clothing and electronic information products (Shenyang) exhibition fair, and build a new trade platform. Next year, Humen town will hold exhibitions in Wuhan and Chengdu to help garment enterprises actively explore and occupy the domestic market.

The Humen government also introduced a series of policies to support the development of private economy, implemented tax refund, implemented the "three 30 million" industrial support funds, rewarded brand enterprises and products, promoted the listing of famous brand names, and entered the international market.