Revealing The Secret Behind The Rapid Development Of JANDS Jane Shang

JANDS Jian Shang dress, which has created two years of sales miracle in China's clothing market, once became the focus of the clothing industry. What made a three year entry into the Chinese garment industry grow directly to the traditional clothing hegemony with a sales growth rate of 30%? What kind of design has made it get a lot of attention in China? JANDS, Jane's dress Guangzhou chief told reporters about the secret of the development of clothing enterprises in the Chinese market.

Winning the first move: because it is unique and beautiful.

Lin Ze, who is more than 30 years old, is the head of JANDS Jane Shang, Guangzhou. He likes young people to call him Lao Lin. Lao Lin said he had followed the founder of JANDS Jane, JANDS Jens, to set up a men's wear design studio in Hongkong. The development of JANDS Jane's dress in recent years has surprised the world. For themselves, they have stepped out one step at a time.

"Making a brand must not be generalized. It is not profound, nor can it be widely known." The old forest analysis JANDS Jane's dress position that year, said, "there is a saying:" people are unique and beautiful, this sentence is also applicable to brand building. JANDS Jane still takes fashion, simplicity, individuality and leisure style as the brand image, and the main dress style is between formal dress and casual wear. JANDS the brand personality of this elegant dress is very popular with yap and BOBO people.

A clear brand positioning, accurate market analysis, and personality design style, JANDS Jian Shang clothing from men's clothing market, with the trend of Chinese casual wear popular, winning the chase, creating the Chinese clothing market downturn in the era of sales miracle.

Winning the second trick: a goal has a future.

"The purpose of sweeping the net is to focus on training, and a company that has no goals and everything to do is doomed to have no future. To see what we want and know what is needed in the market, and constantly enhance the productivity and cultural core of our business according to our objectives, is the principle that JANDS Jian Shang wears along the way. JANDS Jane is still in the present stage, facing the stage of comprehensive market shuffling, and the management has new goals. Lao Lin said.

It is understood that in order to improve JANDS's brand competitiveness and make its products cater for market demand, it is the first development strategy. JANDS Jane Shang's "three year plan" came into being, that is, within three years, JANDS Jane Trent clothing works hard to build up a noble quality, efficient and solidarity talent team, making it an effective guarantee for brand development. After three years, JANDS Jane still committed to developing 400 national franchisees and creating 5 hundred million sales volume, so as to make JANDS Jane a leading brand of China's logo fashion men's wear.

Winning the third move: changing is good.

"Besides, in addition to opening stores in the whole country, Internet sales are also vigorously developing. Now the channel of sales is not only a monopoly store. The power of the network is quite strong. We must keep abreast of the trend and the enterprise will not lag behind. We have worked out the first "three year plan" to enhance our competitiveness. Through the concerted efforts of all the staff over the past three years, we have launched a cultural advertisement for the JANDS high quality fashion, new style and service, attracting more franchisees and a large number of consumers, and making JANDS Jane's brand of China's leading fashion men's wear.

The development course of JANDS's clothing is worthy of reference from China's new fashion brands. Journalists believe that JANDS's management of Guangzhou's chief executive Lin Ze needs brand strength and plasticity. "Extensive but not specialized" is the way to compete.