The "Double-Edged Sword" Of Retailing Is "Around The Fingers".

In December 11, 2001, China officially became the 143rd member of the WTO.

The Chinese family joining WTO will soon enter the tenth year.

Looking back on the ten years' accession to the WTO, China is promoting the development of the world at the same time.

This year marks the tenth year of China's formal accession to the WTO. These ten years are the fastest and best ten years in China.

The opening up of retail industry is closely related to the life of ordinary people.

Ten years ago, it was a trendy thing to bring home some chocolates to return to relatives and friends. After ten years, imported chocolates were everywhere in the super stores in China, and chocolate could no longer "kill" relatives and friends.

Ten years ago, we were still using bricks and mortar as the classic domestic products such as peak flowers and hundred antelope. Nowadays, all kinds of cosmetics chain supermarkets have opened all over the country, and mobile phones are becoming cheaper and smaller.

Data show that 10 years ago, there were about 400 thousand kinds of goods in the Chinese market, and 1 million 400 thousand to 1 million 500 thousand commodities in the world commodity market.

Today, China is more like a big supermarket in the world, and goods from all over the world are gathered here. Few foreign things can be bought in China.

Foreign supermarkets rush into local retailers to find vitality in shock.

Recall that ten years ago, "wolf came" became a buzzword about the impact of WTO accession.

At that time, the department store in China's retail market was the mainstream.

Although China's retail industry gradually opened to the outside world in 90s, it was limited to certain points in some cities.

For the presence of foreign supermarkets, the response of local retailers is indeed hasty.

Compared with local retailers or state-run ones, the old service concept, the traditional window type counters, the foreign supermarkets praise the one-stop shopping idea, adopt the open counter, the bright hall, the dazzling goods, these are different from the past shopping experience, let the old surname be an eye opener.

A comfortable shopping environment, warm service attitude, a full range of goods, regular sales promotions, free shuttle shopping buses, foreign supermarkets not only bring advanced marketing concepts and business models, but also force a sense of crisis for local retailers to reform.

The pace of learning foreign businessmen in the local retail industry can be described as twists and turns.

At that time, some supermarkets did not work hard on the business mode, but instead, they moved their brains on their names.

There is a warehouse member store in Holland called Wan Kelong. The result is that Beijing Kelon, Tian Kelong, Hong Kelong and CI Kelong blossom everywhere.

After simple imitation, local retailers have accumulated a lot of experience.

From small containers to large ones, business strategies are closer to internationalization.

At the beginning of the entry of foreign supermarkets, local retail enterprises were faced with problems like market preemption, enterprise pformation and so on during the concussion.

But just after joining the WTO, China's retail industry is growing rapidly.

The "one strong only big" situation did not appear in retail industry.

McKinsey has predicted the situation after China's accession to the WTO: "in the five years after China's accession to the WTO, 60% of the retail market of China's retail industry will be controlled by 3 to 5 world-class retail giants, and 30% of the market will be controlled by state-level retail giants. The remaining 10% of the market will be in the hands of regional retail giants."

Over the past ten years, the prediction of McKinsey has not been realized. China's retail industry has not yet seen a "one strong and unique" situation. Suning, Gome and other giant local retailers have also entered the scale of 100 billion.

In the ten years after China's entry into the WTO, the total retail sales of social consumer goods increased from 43055 yuan in 2001 to 156998 billion yuan in 2010, with an average annual growth of 15.4%.

A series of reports on economic and social development achievements in 11th Five-Year showed that during this period, the total retail sales of social consumer goods increased from 7 trillion and 900 billion yuan in 2006 to 15 trillion and 700 billion yuan in 2010, an increase of 98.3%, with an average annual growth of 18.1%.

The "11th Five-Year" period has become the rapid development stage of the consumer goods market, and is also the fastest growing period after the reform and opening up.

From nearly ten years ago to nearly two hundred now, WAL-MART, Carrefour and other international retail businesses expand in China at an alarming rate, but this has not pushed local retailers into despair.

Local retailers use their original channels and innovation such as agricultural super docking and joint venture system to gradually move from simple imitation to self-reliance.

Jing Linbo, deputy director of the Institute of Finance and trade of the Chinese Academy of Social Sciences, said, "ten years later, the domestic retail business has grown from lambs to" pleasant goat ", and it has competition and complementarity with foreign capital" big wolf ", forming a symbiotic ecological environment.

Entering WTO is indeed a double-edged sword.

Local retail enterprises use the advanced ideas of foreign retailers for their own use, learn from competition, and skillfully stress the pressure of competition. This may be the biggest gain for China's retail industry after joining the WTO.

In the past ten years, both foreign and local enterprises have brought true reality to people's lives in the context of China's accession to the WTO.

After entering the WTO for ten years, it is a win win ten years. The people have enjoyed the convenience of commodity explosion and enjoyed the benefits of goods parity.

Although there are still many shortcomings in the fierce competition of local retail businesses, we have reason to believe that the next ten years of China's retail industry will also be a win-win ten years.