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Talk About How To Assemble Children'S Shoes Family In Open Shop.

2011/12/24 11:24:00 27

5 years ago, a free online shop was registered and sold to Jimo's small commodity market. Now it has been done.

Children's shoes

Industry Online

Sale

Come out in front.

Song Xin's commercial success shows not only that she is good at catching business opportunities, but also that we can see online.

Shopping

Broad prospects.


Selling 20 thousand yuan a day in peak season


A few days ago, the reporter came to a residential area next to the Jimo small commodity market and walked into a ten square meter room. 5 customer service clothes were staring at the computer screen. The hands were beating fast on the keyboard, and each of the computers opened thirty or forty dialogue windows simultaneously.

This simple studio is hard to connect with the word "sales first".


"This is the advantage of Internet sales.

You think, if it's a physical store, how can a salesman cope with dozens of consumers at the same time? How can a small shop accommodate hundreds of consumers? "Song Xin, a studio manager, unraveled the doubts of reporters.


Song Xin is more than 30 years old. She is steady and competent. She sits in the top of the studio. The main task is to take photos of the products and put them into the shop, and decorate and promote them.


"Selling things on the Internet, although it is sitting and selling, but it is very tired to stare at the computer all day long, and you have to stay on duty at night."

Song Xin told reporters that they generally have preferential policies for some old customers and large quantities of purchases. Customer service personnel also have certain authorization, but if they encounter large purchases, they have to discuss special matters together.


"Now the weather is getting colder, and our sales season is also coming.

At the best time, you can sell ten thousand or twenty thousand yuan a day.

Song Xin told reporters that her shop mainly sold children's shoes, initially inspected a circle, found that children's shoes changed very quickly, "adult shoes are two seasons a year, children are three seasons a year, and the size continues to grow."


"In the middle of this year, our shop did the first month sales of Taobao shoes."

Next to a customer service, Song Xin said with a smile, this is her sister.

The younger sister then sent out a screenshot to the reporter from the Internet. "Our sales volume has always been among the best, and now the popularity is at third."


Family work pipeline


"This is the order just printed out. After ordering it, we will get the warehouse downstairs for distribution and delivery."

Reporters came downstairs with Song Xin, filled with goods, several staff members were busy distributing, checking and packaging, forming a tight and orderly workflow.

After the goods are ordered according to the order, check them one by one, make sure that they are packed without any problems, and then send them to express delivery.


"This is my mother, mainly responsible for checking the goods. This is very important. We can only make a good first impression to consumers if we ensure that the goods are delivered without defects and omissions."

Song Xin said that her brother and another employee were beside the package, while the "errands" were handed to her father, mainly from the small commodity market.


Speaking of family participation in the shop, Song Xin told reporters that the shop is all about crossing the river by feeling the stones.

"In the long run, online shopping will become more and more powerful. This will also bring great room for development to our family."


Customer value is most valued.


Point out Song Xin's online shop, "Joey children's shoes", the reporter saw her seller credit degree has broken through 10 ten thousand, has four blue crown, the favorable comment rate achieves 99.43%.


Song Xin said that the most important thing about opening a shop is credit, and the credibility is derived from the evaluation given by consumers.

"Small commodities market in Jimo has been developing brand agents in recent years. We also have quality assurance from big businesses.

On the basis of ensuring the quality, we must constantly improve the service level and enhance the customer service requirements. We should not only be patient, but also have good psychological quality and communication skills.


When it comes to the profit margin, Song Xin said that the commodity sold on the Internet is mainly based on low price, so the profit margin of the single commodity is very small, mainly based on the quantity.

To this end, she had to increase advertising efforts.

"Buy words" on the Internet, such as buying "girls boots", when customers search online, they will first appear in your shop.

Song Xin said that the advertising expenses are very high, and it costs 1000 yuan a day.


For the future development, Song Xin believes that more and more online stores will become more competitive in the future, but she will adhere to the highest quality and quality service, and constantly expand the scale of online stores, and open up new commodity markets.

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