Camito Women's Shoes Deduce The Modern "Cinderella" Gorgeous Turn.

In my spare time, speaking of Paris, France and Milan, Italy, the first thing that comes to mind is just the two words of "fashion" and "Romance". After careful consideration, people immediately thought of the fashion show in Paris and the fashion shoes exhibition in Italy. In particular, Italy, a charming Mediterranean country, is always showing its own unique trend. Speaking of the most famous history of shoemaking in Italy, I believe many people will see it in the first place. With the innovative design, comfortable footwear sense and strict material selection, it stands high in the top position of the international fashion footwear industry and attracts pilgrims from all over the world.

Back to date, the shoe industry in Italy has been the most fashionable in leather shoes. sign 。 Leather shoes are all about. fashion Women's shoes also focus on fashion. There are obvious blending points between the two in fashion attainments. In a narrow sense, many fashionable women's shoes are actually fashionable leather shoes, because most of the fashionable women's shoes in the market are mainly made of cortical materials. Even though, in view of the domestic women's shoes market, the upsurge of brand building is also repeated. However, due to the lack of brand marketing experience, many enterprises are in the mire of homogenization. Under such a background trend, the Chinese women's shoes market needs a strong leading brand to lead the industry to break through the yoke of homogenization. among cameido It is such a woman's shoes with special charm. brand 。

　　 The founder of the card is going to Italy to study.

In order to meet the changing requirements of shoemaking technology in the international market, the founder of the brand is determined to go to Italy to learn shoemaking. During the journey, Italy's innovative shoes making concept, brilliant Milan fashion and unique Rome art deeply touched the determination of the founder and innovation of the brand.

When he came to the most beautiful area of Italy, the Tuscany area, which once was the cradle of Italy and the source of Renaissance, she still lives in traditional handicraft artisans who are engaged in traditional shoe making techniques, creating exquisite women's shoes with beautiful lines and comfort. In the orange sunlight of Tuscany, the beautiful Italy girls are shuttling between the ancient city and the wilderness. The founder of the cradle brand was shocked by this aesthetic feeling. So he stopped in Tuscany and visited Edmundo, the top hand shoemaking master in the region several times, concentrating on learning the traditional handmade craft of Italy. With his tireless efforts, a prototype of women's shoes with the prospect of the times came into being.

　　 Create Tip Brand to build the Business School of the card

"There is bound to be a strong corporate support behind the rise of a brand." Founded in August 1995, the footwear industry is a professional shoe dedicated to women's R & D, manufacturing and international and domestic trade. It has set up a complete R & D center and production base in Chengdu and Guangzhou, China. In 2010, the establishment of the business school in the United States provides a more powerful backing for the training of enterprises. {page_break}

In terms of brand building, the company has been adhering to the business philosophy of "customer first and beauty reaching far" for many years, and has made great efforts to create a series of women's shoes for consumers. Among them, the basic brand of the "card me" is a bright spot and has won the favor of many businessmen at home and abroad. According to the internal news of the company, it will start second brands and third brands next year. The third brands will focus on high-end business casual brands to further fill the gap in the women's shoes market.

In terms of brand concept, the new concept of elegance is the brand name of the brand, and the brand is advocated by emotional appeal. It actively integrates the latest fashion ideas of the East and the west, and penetrates the brand culture into every shoe product through exquisite shoe making technology and rich design creativity. The author carefully observed the products of the women's shoes, and pleasantly surprised to find that if you put them on, you will naturally interpret the charm of romance, classic, fashion and elegance. Obviously, this is a true brand value embodiment for the market consumers of the brand. It fully meets the 25-45 year old modern urban women's desire for beauty. At the same time, it will continue to lead every female friend in the market to embark on a more beautiful "beautiful journey" new journey.

　　 Precise strategic positioning to enhance market partnership

In terms of brand positioning, he has his own unique business strategy. For example, the senior management of the company has always been very concerned about the brand front-end terminal market. Every year, through the corresponding activities to enhance the interaction between the enterprise and the end consumers, it provides a precise market information tracking for the brand to expand the market share. In particular, with the official opening and expansion of the "China Garden" store this year, the terminal strategic plan of the card has been fully entered into a new fine implementation stage.

According to the current market data, the first strategic positioning of the brand has been achieved in the major regions of North China, Southern China, East China and southwest China. It is estimated that the number of new stores will exceed 500 in the next year. In addition, it has maintained close cooperation with many famous international brands, and absorbed the marketing essence of other international brands to play an important role in upgrading its own enterprise terminals. For example, Italy brand EVERYBODY, American brand NineWest, Australia famous brand ZU, Germany famous brand Tamaris and other highly efficient marketing reference enterprises are all good learning partners of the car.

Of course, apart from the market layout of the brand, the company has shown its unique character in strengthening cooperation with distributors and franchisees. It is reported that since its inception, the company has always adhered to the principle of win-win profits, and has carried out all-round cooperation with distributors and franchisees, and provided corresponding training support for its partners for a long time. As a result, it has won the unanimous trust of dealers and agents, and has successfully entered the list of the second consumers of "10 favorite footwear brands" of the year.