A Summary Of Hot Issues In Shoemaking Industry Market (-30 December 26Th)

Footwear industry market week (December 26th -30) industry news, hotspots unscramble Market observation, enterprise dynamics, how to grasp the market trend, now help you explain the explanation.

　　 [Keywords] Vinci "

The "Da Vinci fraud incident" that has been dusty for several months has started to make waves. But this time, "Da Vinci" is not fighting the consumer's "fighting spirit". Instead, it chooses "calling the board of industry and Commerce Bureau". From the "Da Vinci" sword to the national government agencies, we can see that "Da Vinci" has not been "defeated" because of the fraud incident, but more like the "entertainment circle" in Fengjie, who has made a big difference in popularity.

[comment] with the rapid development of China's economy, a number of innovative brands have sprung up in China. These brands are not brand names recognized by consumers, but a counterfeit and imitation brand. After entering the market, these brands have been shoddy and induced consumers, which has also brought a great impact on the brand of enterprises, which has become a predicament of a series of rising brands in China. In the face of this phenomenon, shoe enterprises must put more energy into the construction of product quality, establish quality concept, strengthen quality management, improve the value of quality by technology, win the reputation of enterprises and brands with good quality, and gain market recognition, and strive to occupy a higher market terminal.

　　 Key words: Wenling fire

At 14:39 p.m. on December 25th, a fire broke out at Taiyuan shoe factory in Wenling. The Wenling fire brigade dispatched 11 fire engines and 46 fire officers and soldiers to the scene for rescue. They also deployed 19 full-time firefighters to fight the fire after three hours.

[comment]: the Wenling fire caused serious losses to the enterprises. It is understood that there are 6 floors in the fire building, and 16 rooms in each floor are stacked with shoe making materials. The fire spread quickly. Fire is one of the most frequent and most common threats to public safety and social development. Through this fire, it reminds the big shoe factories that they must do safety work in peacetime. Fire extinguishers should be placed in offices and production shops, and fire training should be carried out to ensure employees' safety.

　　 Key words: Capital chain

The financial reform of private lending and small and micro enterprises has not yet achieved results. The most tense year of the capital chain is approaching, and small and medium-sized shoe and clothing enterprises are in danger again. On the one hand, despite frequent policy rescue programs, banks that live on the rules of commercial activities still mainly support state oriented and normally run enterprises. Most small and micro businesses that are in urgent need of capital still do not get the "good rain" of bank loans. On the other hand, private holders worry that the arrival of the peak of the settlement at the end of the year will again knock down the capital chain of some enterprises.

[comment]: because of the financial crisis and the European debt crisis this year, the domestic small and medium-sized shoe and clothing enterprises are in trouble. Many enterprises choose bank loans, and the measures adopted by the banks also make the crisis miserable. In addition to bank direct loans, another source of funds for small and micro enterprises is microfinance, Guarantee Corporation and other financial institutions. But the reality is that enterprises are also hard to get enough help from these institutions. So now the boss's "run" is still happening, and many lenders may be ready to run.